E-commerce and Web Technology Company, ProjectThunder, Inc., Announces Integration of Third Party Search Providers, Nextopia and Mercado, to the Current Mediachase eCF Platform

E-commerce and web technology company, ProjectThunder, Inc., announces the integration of third party search providers, Nextopia and Mercado, to the current Mediachase eCF platform. "These companies (Nextopia and Mercado) represent the future of merchandising and search applications," said ProjectThunder CEO, Calvin Luttrell. "Marrying the eCF with these advanced search solutions creates a robust and exciting online retailing environment that truly enhances the shopping experience."

(PRWEB) October 25, 2006 -- E-commerce and web technology company, ProjectThunder, Inc., announces the integration of third party search providers, Nextopia and Mercado, to the current Mediachase eCF platform. "These companies (Nextopia and Mercado) represent the future of merchandising and search applications," said ProjectThunder CEO, Calvin Luttrell. "Marrying the eCF with these advanced search solutions creates a robust and exciting online retailing environment that truly enhances the shopping experience."

These companies (Nextopia and Mercado) represent the future of merchandising and search applications

According to Corey Leibow, Mercado's CEO and president, retailers implementing these types of merchandising solutions very often see conversion rates increase dramatically – sometimes by as much as 60 per cent. "With the holiday shopping season almost here, it's perfect timing," Leibow said. "Online retailers are looking for ways to increase customer satisfaction, confidence and create a more intuitive online shopping experience. Our clients using these solutions see an instant increase of professionalism on their sites."

The Nextopia product, geared for start-up and small businesses, offers a low cost XML based feed for search results making it easy to implement. Spelling corrections, sorting and filtering options coupled with the search results help customers find what they are looking for. For larger businesses with an extensive product base, Mercado offers advanced search with spelling and linguistics tools, advanced search management along with banner and promotion cross-sell features. "We are dedicated to helping businesses increase their bottom line," Luttrell said. "These tools will do it."

Nextopia features include:

• Error tolerant fuzzy matching
• "Did you mean?" suggestions
• Related product suggestions
• Advanced search refinements
• Sorting based on any field
• Custom thesaurus/synonym mapping
• Keyword stemming
• Search analytics

• Search results management
• Paid search optimization
• Personalized online promotions management
• Multivariate and A/B Testing
• Intuitive Search
• Dynamic Browsing
• Search and Browse Integration
• Automatic product categorization
• Attribute extraction capabilities
• Other Search and Browse tools include Linguistic rules and dictionaries
• "Did-you-mean?" function to avoid null search results
• Parametric search
• Relevance and Precision Mechanisms
• Breadcrumb Editing

Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Organize.com, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

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