Motorists cannot fail to be impressed by the A-Class with its sporty styling, athletic performance and specifications.
Poole, Dorset (PRWEB) December 07, 2012
Mercedes-Benz’s newest arrival is in ‘A-Class’ of its own – it’s set to take the premium compact car segment by storm.
There is already huge interest in the new A-Class – fuelled by an innovative TV advertising campaign involving Twitter and the X Factor.
The campaign used Twitter to encourage viewers to interact with a three-part commercial shown during the X Factor’s ad breaks.
“The Mercedes A-Class is a car that certainly boasts the X Factor in its own right,” said Jacksons Group Marketing Manager Michelle East.
“Motorists cannot fail to be impressed by the A-Class with its sporty styling, athletic performance and specifications.”
The new A-Class has been designed to appeal to a broader cross-section of drivers than its predecessor – thanks to its enhanced efficiency and extensive choice of model lines.
The new A-Class is the first Mercedes-Benz to achieve CO2 emissions below 100g/km – the A180 CDI BlueEFFICIENCY returns 98g/km and an impressive 74.3mpg (combined).
Also contributing to its low running costs are features such as the ECO start/stop function which comes as standard.
ECO start/stop cuts the engine to save fuel when the car’s speed drops below 5mph and then re-starts it again automatically.
Priced at £18,945 on-the-road, the entry-level A180 BlueEFFICIENCY petrol boasts MP3 and Bluetooth compatibility but prospective owners can choose to upgrade via a range of other models:
- The SE includes 16” 10-spoke alloy wheels, sports seats, Nappa leather steering wheel and the Audio 20 system
- The Sport lists twin visible exhaust pipes, 17” bi-colour five-spoke alloy wheels, cruise control with Speedtronic, interior ambient lighting and rain sensors
- The AMG Sport features the Dynamic Handling Package with sports suspension, AMG bodystyling and 18” AMG twin-spoke alloys, floor mats and door sill panels
- The flagship Engineered by AMG model adds AMG sports suspension, red brake calipers, privacy glass and bi-xenon headlights with LED daytime running lights.
As you would expect from a Mercedes-Benz, the safety credentials of the new A-Class are second-to-none.
In addition to ESP, Active Bonnet, Adaptive Brake with Hold function and Hill-Start Assist, the standard specification incorporates the radar-based Collision Prevention Assist, which can reduce the risk of nose-to-tail incidents.
The innovative Attention Assist is also included – the system monitors driver behaviour via steering wheel movements to detect and alert against drowsiness.
The A-Class also offers new levels of connectivity and – for the first time – Mercedes-Benz has integrated the Apple iPhone comprehensively.
The first orders for right-hand drive versions of the A-Class will drive out of the Mercedes-Benz Poole, Salisbury and Dorchester showrooms before the end of the year.
But such is demand, prospective owners looking for A-Class cars for sale in the Bournemouth, Salisbury and Dorchester areas are being encouraged to register their interest sooner rather than later.
- Mercedes-Benz, Poole – Holes Bay Road, Poole, BH15 2BD
- Mercedes-Benz of Salisbury – Southampton Road, Salisbury, SP1 2JS
- Mercedes-Benz of Dorchester – Millers Close, Dorchester, DT1 1SS
Jacksons Group is part of 35 key business partnerships selected by Mercedes.
To arrange an A-Class test drive, please call the Mercedes-Benz of Poole sales team on 0844 499 7885.
Notes for Editors
Jacksons Group Mercedes-Benz
Holes Bay Road
Tel: 0843 658 4697
Jacksons Group has dealerships in Poole, Salisbury and Dorchester. It is part of 35 key business partnerships chosen by Mercedes as part of a restricted national network.
Committed to offering the highest level of products and services to customers, Jacksons Group prides itself on providing affordable purchase solutions.
The wide range of Mercedes-Benz finance options provided by the Jacksons Group offer a flexible route to acquiring both new and used Mercedes.
Jacksons Group’s policy of total customer care is designed to cater for customers on a long term basis.
The group aims to exceed the highest expectations and offer a personal friendly approach.