Retail Execution: What CES 2010 Means to the CPG Industry; and How VelociTRACKER(tm) is Capitalizing on the New Technologies

• ShareThis Email PDF Print

Schedule a Test Drive

Cumming, GA (Vocus) January 9, 2010

Mobile computing, long known and proven as a tool to increase sell-thru has, until recently, been tempered by two factors: cost and computing power. However, until now CPG executives have had to strike a balance between a capable device, and a device that could still fit within the budget of putting many (perhaps thousands) of devices in the field. Often the price point or a capable device was in the range of $1,000; and often that price point lead to a reality of less than 100% utilization by the field. Clearly, more devices in the field drive more sell-thru; and ideally, each field worker should be so equipped. Now CPG executives can have the best of both worlds: full computing power at a starting price near $400.

VelociTRACKER(tm) software has long anticipated this new breakthrough in features and price, and is ready right now with software to take advantage of the new features. In fact, several high profile clients have been using this technology very successfully for some time. Some examples of how this new hardware and VelociTRACKER(tm) software increase sell-thru are: Ensuring 100% Retail Execution; Minimizing Out-of-Stock conditions; Maximizing Distribution according to Plan-o-Gram; Ensuring 100% call coverage; Instant messaging between headquarters and field-reps; Instant document transfer; Instant, up-to-date product, ordering, and return information; salesforce automation; and easy to capture shelf-level consumer feedback to ensure 100% consumer satisfaction.

Said CEO, Robert Gerace, "We're so excited to put such powerful technology in the hands of our clients! For the first time, we have seamless computing power from headquarters to every shelf in every store, ensuring that each scheduled call is completed to 100% execution, and that minute-by-minute updates from the field are constantly driving the decision making process at headquarters. As competition for each retail dollar increases, we are providing our clients with a way to not only rise to the challenge, but to pull ahead in this extremely competitive environment."

About Computer Resource Center, Inc.:
VelociTRACKER(tm) solutions are provided by Computer Resource Center, Inc. based in Atlanta, Georgia and in business since 1989 with clients ranging from the Fortune 100 to small service firms. 108,000 end users of Manufacturers, Retailers, Merchandising Service Organizations, and Brokers are in over 300,000 retail outlets each week using VelociTRACKER(tm) to increase sell-thru.

###

Share: