New Payment Processing Capabilities For Colorado Merchants

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The latest development in the history of Merchant Data Systems is its team up with Karma Snack, an Internet marketing company. Karma Snack is assisting with marketing and search engine optimization, which refers to a means of drawing surfers to a website by increasing its “rank” on a search results list; this can be done by using certain keywords a certain number of times. The two companies announced their intention to work on November 16, 2011. With this help, Merchant Data Systems has expanded in Colorado.

Colorado merchant services include one of the foremost credit card processing companies, Merchant Data Systems (MDS). Established in 1997 and based in Miami Beach, this commercial venture, specifically, works at providing other businesses with the tools they need to accept credit cards. Once a client has set up a credit card merchant account with MDS, they can accept all the major lines of credit cards—Visa, MasterCard, Discover, Diners’ Club, American Express, and JVC. The client can also purchase the machines provided by MDS—a privilege reserved for merchant account holders exclusively.

The latest development in the history of Merchant Data Systems is its team up with Karma Snack, an Internet marketing company. Karma Snack is assisting with marketing and search engine optimization, which refers to a means of drawing surfers to a website by increasing its “rank” on a search results list; this can be done by using certain keywords a certain number of times. The two companies announced their intention to work on November 16, 2011. With this help, Merchant Data Systems has expanded in Colorado.

Merchant Data Systems' machines range from the relatively simple (like the Verifone) to the relatively complex and sophisticated (like the Hypercom), so that whatever the client's particular needs are, there is certain to be a machine that can fulfill them.

A credit card reading device called ROAMpay, shaped like a half- moon, has been developed by MDS for mobile credit card processing—conducting business “on the go,” as it were, away from a PC. An app, available from roamdata.com, must be downloaded before the reader can be used, but no additional hardware is required; the instructions apply equally to all phones—Blackberry, iPhone, Bluetooth, Samsung Galaxy.

In our example illustrating how the ROAMpay card reader is used, Eric Brinton, proprietor of a Denver company that sells scanner/ printers wholesale, is having lunch with a potential client. The meeting goes well and the client decides to place an order for three Panasonic color printers (item #322A). After logging into the account with his secure credentials, Mr. Brinton attaches the card reader to the top of his phone. A menu with seven items appears; Mr. Brinton chooses “Credit sale” and types in the dollar amount for the sale. He hits, successfully, “Next” and “Swipe,” and slides the client's card through the slit in the reader with the stripe facing the front. The buyer’s card information appears, in truncated form, on the screen. Mr. Brinton hits “Next” and may decide to type in some personal notes (only he can access these); for instance, he may want to type “Send 3 of item #322A to address by 1:00 today.” Then he decides to send a receipt to the customer via email, so he checks the “Send receipt” box, types in the buyer’s email address, and clicks on “Submit.” Within a few seconds, the transaction is processed and Mr. Brinton knows whether or not it is valid. All customer data is encrypted before it leaves the phone.

Besides machines, MDS also provides the payment gateway—the equivalent of a sales terminal in a store. It has relations with several such providers, any of which can be brought out to serve a particular customer’s needs. The most noteworthy of these, however, is First Data Global Gateway, which serves as an intermediary between the customer and their bank, check processor, or other payment issuer, transmitting data over a secure connection between the two and processing it. There are actually two components to this gateway—Global captures the information sent and relays it to First Data for processing. It takes only a few seconds for the payment to be authorized or not; the seller is informed either way. If it is approved, then the funds will be deposited into the seller’s account. Using a gateway reduces the amount of security risk, since the server maintains the cardholder information. A gateway can also schedule bills that come up regularly.

Businesses of all kinds, from mail and telephone order (for whom MDS provides fraud protection and address verification systems) to Internet companies (for whom they have web design, e-commerce hosting, and multiple software programs) to restaurants and retail stores. As you can see, different entities have different needs, and MDS is willing and able to provide them all. All of the entities get low rates, too.

Only three pieces of data are required for an online merchant account— the applicant’s name (or that of the business), email address, and phone number.

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Adelard Gasana

Eric Rosado
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