EnablePay Helps Merchants Eliminate Unnecessary Credit Card Transaction Fees

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Industry Veterans Provide Retailers and Other Merchants a Direct Credit and Debit Card Transaction Option; Company Secures $2 million in Private Placement; Plans to Open Additional Offices in New York and Indiana.

EnablePay

EnablePay is revolutionizing the model of transaction processing to make it work for the merchant's benefit

Savvy retailers feeling the economic pinch on their profits are looking for smart ways to reduce unnecessary spending. One such area - credit card and debit card processing fees - has long been a part of "simply doing business." But these merchant card transaction processing fees have recently come under increasing scrutiny as credit and debit card industry rates have been made more transparent. Recognizing the need to provide a better option to merchants, a group of payment card and financial industry veterans launched a new company - EnablePay - in mid 2007, to help retailers and other merchants keep more of their profits. Today the company is announcing that, following the closing of a $2 million private placement last July, it plans to expand by opening additional offices in New York and Indiana. Merchants looking for savings and better customer service are encouraged to contact EnablePay at 1-866-509-1322 or by visiting http://www.EnablePay.com and to send in their most recent merchant services statement for analysis so they can compare and see exactly what type of savings EnablePay can offer.

EnablePay eliminates several layers of resellers and instead provides a direct service for its merchant customers. The company has a direct relationship with one of the largest processing companies in the world which, combined with its efficient infrastructure, enables merchants to save money. Since EnablePay doesn't rely on independent sales agents, but services each of its merchants directly, it is able to charge one low fixed fee and pass through other expenses at actual cost.                                    

Industry Veterans
The company was founded in mid 2007 by Stephen Erickson, CEO and Patrick Creaven, Chief Compliance Officer. The executive team is rounded out with Chris Dengler, Chief Information Officer; Jeffrey D. De Petro, Chief Operating Officer; and Trent Williams, Chief Marketing Officer. All the executives have held senior management roles in finance, sales and customer service.

Erickson, a former Chief Financial Officer at credit card processing company EVO, has also held executive level positions at Coopers & Lybrand, Goldman Sachs and Bear Stearns. He is a CPA and holds an MBA from NYU's Stern School of Business as well as Bachelors and Masters degrees in accounting from the University of Illinois at Champaign/Urbana.

His vision was to develop a company that could provide a high level of customer service for merchants that wasn't based on middlemen who added little real value to the transaction process. That realization led him to develop a new approach for card processing services that makes card processing services directly available to merchants. EnablePay is the embodiment of Erickson's realization, and he has focused all his financial skills and experience into transforming the merchant services card processing business model.

Investment, Facilities and Resources
Since inception, EnablePay has invested significantly in its internal systems to maximize efficiency and provide the best service to its merchants. The company plans to provide 24/7 customer service and technical support from its new headquarters in Melville, NY. Additional support will be provided from its sales center in Fishers, IN. EnablePay is a registered ISO/MSP for HSBC Bank USA, National Association.

What EnablePay Offers Merchants
Unlike other merchant services providers that rely on independent representatives to secure accounts and use surcharges and other fees to support the independent sales representatives, EnablePay is able to offer:

Fixed monthly management fee - No surcharges, batch fees, statement fees, or inflated per transaction fees. EnablePay passes through to the merchant the actual costs of Interchange and charges only one fixed, monthly management fee during the entire term of the contract that is based on the merchant's credit, average ticket size, monthly volume and industry type.

Live 24/7 technical support - Most merchant service calls are related to issues with credit card processing terminals. EnablePay guarantees that it will resolve any terminal issue within 24 hours or it will replace the terminal immediately at no cost.

EnablePay's service guarantee - If EnablePay doesn't provide the best credit card transaction pricing and services available, then merchants are free to move on to another service provider without penalties or cancelation fees.

"EnablePay is revolutionizing the model of transaction processing to make it work for the merchant's benefit," said Erickson. "We're confident that we can meet the demands of smart merchants and offer them access to electronic payments processing at cost along with top tier service for a flat management rate without nickel and diming them on surcharges."

Merchants looking for savings and better customer service are encouraged to contact EnablePay at 1-866-509-1322 or by visiting http://www.EnablePay.com and to send in their most recent merchant services statement for analysis so they can compare and see exactly what type of savings EnablePay can offer.

About EnablePay Direct
EnablePay Direct is the merchant service provider of choice for savvy retailers focused on growing their businesses by accepting customer card payments. The company provides smart savings, plus personal service for merchant credit card payment transactions in retail industries including food services, hospitality, automotive and others. Merchants save money with a single, low monthly flat rate for access to card payment processing services at cost, and trained customer service and technical support professionals are available 24 hours a day, seven days a week. EnablePay is based in New York and was founded by industry pioneers in the credit card transaction industry. It is a registered ISO/MSP for HSBC Bank USA, National Association, Buffalo, N.Y. (NYSE Symbol: HBC). For more information, please visit http://www.EnablePay.com

Media Contact
Arthur Germain
Communications Strategy Group for EnablePay
agermain @ gocsg.com
631-239-6335

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Arthur Germain

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