Merchant Cash and Capital's Media Financing Division, MediaFactor, Forges Strategic Alliance With Direct Media Sales Specialist, NRS Media

Alliance will offer specific financing options for merchants through NRS Media's station relationships and MediaFactor's financing

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Merchant Cash and Capital

Our relationship with NRS Media will be essential in helping us reach these small business merchants with MediaFactor’s financing programs, specifically designed to assist them capture market share in a sluggish economy

New York, NY (PRWEB) February 05, 2013

Business cash advance leader, Merchant Cash and Capital, LLC (http://www.merchantcashandcapital.com) and its advertising and marketing financing division, MediaFactor, (http://www.mediafactor.com) announced the creation of a new strategic alliance with direct media services and sales specialist, NRS Media, (http://www.nrsmedia.com) to provide quick and critical access to financing for advertising to small and mid-sized businesses across the United States and Canada.

The new MediaFactor and NRS Media arrangement will help combine NRS Media’s current and future list of clients with the financing programs that MediaFactor provides. By utilizing MediaFactor, merchants can now afford to advertise and grow their business through local advertising.

“Access to funds for advertising still continues to be a challenge for small and medium sized businesses. By creating our alliance with NRS Media, more businesses will become aware that funding can be secured and that they are more likely to be eligible than they believe,” said Larry Strumwasser, General Manager of MediaFactor. “Our relationship with NRS Media will be essential in helping us reach these small business merchants with MediaFactor’s financing programs, specifically designed to assist them capture market share in a sluggish economy.”

“NRS Media is a global leader in direct media sales strategy, training and local business acquisition so we’re perfectly positioned to help our clients deliver MediaFactor’s financing options to their customers,” said Steve Olson, President of NRS. “The MediaFactor financing solution provides a key piece to the puzzle for us so our clients and their customers can have access to capital that they otherwise may not have been exposed to or thought they’d be in a position to qualify for. We expect big things from the alliance for all the parties involved.”

“I’ve always stated that our job is to find ways to say yes to the financing needs of business owners and the strategic alliance between MediaFactor and NRS Media will put us in position to do exactly that,” said MCC CEO Stephen Sheinbaum.

About Merchant Cash and Capital, LLC

Since 2005, Merchant Cash and Capital, LLC has been one of the nation’s business cash advance funding leaders. MCC has provided nearly $500 million in financing to over 12,000 distinct customers and a total of over 20,000 advances. For more information about Merchant Cash and Capital’s media financing arm, MediaFactor, please call 212-448-8370 or visit http://www.mediafactor.com.

About NRS Media

With U.S.A, South America, Canada and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, training, and local business acquisition, having designed and executed professionally structured revenue generating solutions for 22 years in over 30 different countries.

In the past 2 years, NRS Media globally helped produce over $370 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit http://www.nrsmedia.com.


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