Spark! Ignites Team Concept Reviews

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MetaCommunications releases Spark! -- the new browser-based collaborative tool for creative concept review, proofing and approval.

Introducing Spark!

Spark! removes this problem entirely by providing all the required review tools right in the browser. Nothing to install. Nothing to learn.

MetaCommunications today announced the November 2nd launch and availability of Spark!, a new browser-based tool designed to facilitate collaboration between content creators and their clients. Spark! enables simple-to-use creative concept review workspaces where document content, including PDFs and graphic files, can be collaboratively discussed, revised, and routed for final approvals. Spark! is specifically designed for advertising, marketing, creative design, packaging, prepress, and web design.

Spark! is different from traditional print color proofing tools in that it specifically addresses issues surrounding collaboration between content creators, like graphic designers, who need to iteratively work through a design and then route that design through final approvals.

"Spark! is more than an online proofing tool, it's a complete shared workspace for collaboration that runs in the browser and integrates with Approval Manager's powerful workflow and routing engine," said Robert T. Long, Executive Vice President of MetaCommunications. "It's extremely simple to use and increases collaboration between creative teams and clients, improving quality and reducing the effort it takes to be innovative."

The new Spark! requires no installation, special knowledge, or training to use. Spark! renders PDF and many image-based file formats on the fly. Whether it's a Balsamiq mockup, a magazine spread, logo designs, or packaging ideas, Spark! is the fastest and easiest way on the market to circulate and discuss creative and concept files. By using flexible commenting and annotation tools, all users reviewing a Spark! document can annotate and discuss with each other in real-time, entirely within their web browsers.

The Spark! Workflow
Spark! plugs in to Approval Manager workflows to provide creative teams with fast and efficient feedback on concept and creative files. Reviewers responsible for giving feedback work from notifications delivered to their email inboxes or from easy to use review dashboards in their web browsers. Whether following links from email or using the dashboards, all reviewers open the same document in Spark! and share each other's comments, annotations, and approval statuses. This allows teams to stay in sync, coordinate feedback, and collaborate in real time without having to dedicate time to manually managing the review process. "We've all seen creative projects get delayed because a key stakeholder doesn't have the right version of Acrobat necessary to comment, or doesn't know how to use the proofing software," said Mr. Long. "Spark! removes this problem entirely by providing all the required review tools right in the browser. Nothing to install. Nothing to learn."

Additional Spark! Features:

  • Support for image files and PDF files (including spreads)
  • Zero-installation, zero-training required
  • Compatible with Safari, Firefox, or Internet Explorer web browsers
  • Built-in commenting and comment history encourage dialogue and discussion among reviewers
  • Simple to use annotation tools including arrows, highlighting, boxes, and more...
  • Tab-based browsing of previous versions, review stages, and rounds

Spark! is currently available as a separate, optional plug-in for the Approval Manager module of Workgroups 2010.

About Workgroups 2010
Workgroups 2010 is a tightly integrated collaborative process and productivity management suite for marketing, advertising, creative design, packaging and prepress. It is comprised of four key modules: Virtual Ticket, Approval Manager, Digital Storage Manager, and Job Manager. Workgroups 2010 is available for installation in-house or hosted online through

Demonstrations, Pricing and Availability
Spark! is available starting November 2nd for $995/Unlimited users. Live demonstrations of Spark!, Approval Manager, and Workgroups 2010 Online are available starting today. Sign up now to attend.

About MetaCommunications
MetaCommunications develops workflow and collaborative productivity solutions that help marketing, creative design, packaging and prepress workgroups around the world be more productive. With over 1000 customer sites worldwide, MetaCommunications has the solid experience and range of solutions to quickly help creative organizations take their productivity to the next level through improved processes, workflows, and communications.

Press Contact
Robert T. Long
Executive Vice President
Phone: (319)337-8599 ext 180
Fax: (319) 337-3635


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Robert Long
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