Christmas Gift Cards Boost Online Sales Of Bedroom Furniture

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Buyers are learning that in addition to small personal items, they can use their gift cards to buy larger products like Metal Beds, Daybeds, Refrigerators and Televisions.

Shopper Looking at New Applicance

According to the Tower Group research firm, sales totals for the cards will rise nearly 5 percent, to $91 billion, this year after falling for the past two years.

People are flooding the stores to take advantage of the post holiday sales, and cashing in those holiday gift cards. They aren’t buying just small electronics, but large items like Metal Beds and Daybeds. As people are encountering long lines and hectic parking lots a new trend seems to be on the rise. People are realizing that their gift cards can be used online to purchase some of the larger items on their wish list.

The problematic weather is also having an effect on consumers going to the stores. The blizzards and flooding that has shown up across the country are forcing people to delay their post holiday shipping trips by a couple of days. Since the best sales are right after Christmas, many consumers are turning to online stores to use their gift cards right away and have found that they can purchase things like that metal headboard that they have been eying.

The gift card trend is definitely on the rise according to a recent article at the Washington Post on December 27, 2010. They write “According to the Tower Group research firm, sales totals for the cards will rise nearly 5 percent, to $91 billion, this year after falling for the past two years.” This means that the need to cash in those gift cards is in high demand. If the gift card is for a specific store, you will only be able to purchase items there, but things like Visa and American Express gift cards can be used anywhere.

As the economy evens out, people are scrambling to get those big ticket items that they have avoided purchasing. Sales on items like kids beds and bedroom sets have increased compared to this time last year, according to Ben Weissman, spokesperson for a leading online furniture store Home and Bedroom. He says “People seem to be responding to the stabilization of the economy in a positive way for the furniture industry. We ourselves have noticed a marked increase in the need for quality furniture at an affordable price in both children’s and adult items.”

Many furniture stores will not carry specialty items like upholstered headboards that are pretty easy to purchase online. Using a $100 gift card and adding a little on a separate card is a great way to spice up your bedroom and still stay in a budget by taking advantage of the end of year sales. An article in the New York Times states “Indeed, gift cards continued to be popular this year, and some shoppers said they were trying to maximize their value by using them during after-Christmas sales

Using your gift cards to get fantastic items from manufacturers like Hillsdale Furniture and Fashion Bed Group during this busy shopping season is a much better way of spending those holiday dollars. There is such a huge variety of furniture and mattresses online that you can find any style or item that you have a need for. .” To learn more about using gift cards to shop online contact Jennifer Macahala, from at jmachala(at)home-and-bedroom(dot)com.

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Jennifer Machala
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