Typically, 40% of customer email addresses are undeliverable due to illegible handwriting
(PRWEB) May 16, 2012
MetaSource eMailConnect delivers a 40% to 60% improvement
While email communication has revolutionized the ability to cost-effectively connect with targeted customers and prospects, up to 40% of newly captured emails bounce due to invalid addresses, whether captured via paper, web, point of sale, or kiosk.
Stemming from MetaSource’s work in customer care, loyalty, and financial services, it has developed the five-step eMailConnect service for electronic and paper-based email data capture that validates and corrects invalid email addresses prior to submission to a customer’s database.
Step 1 – Blind Key Verification of the Email Address – where a second operator rekeys the email address blind to the first operator’s entry resulting in a normal gain of 40%.
Step 2 – Real-Time Email Validation – to identify undeliverable email addresses.
Step 3 – Advanced Email Repair – identifies and repairs about 60% of handwritten email addresses that are found to be still undeliverable. One MetaSource client calculated this step alone generated an additional $19,000,000 in revenue in the first year.
Step 4 – Scheduled Phone Maintenance – Periodically, MetaSource Customer Care will contact customers whose email addresses are no longer valid using a pre-recorded call requesting them to update their account information.
Step 5 – High-Value Live Customer Update – MetaSource Customer Care agents can also contact selected high-value customers with missing or undeliverable email addresses to keep the database as finely tuned as possible.
Speed to Market
MetaSource eMailConnect can be launched in 30 days or less and deliver the updated records in near real-time using web services integration with a client’s database.
When existing customers spend 67% more than new ones, there is a significant ROI by improving the accuracy of email databases. In less than 12 months, a $26 billion MetaSource retail customer reported 42% more deliverable email, which represents $10,000,000 in incremental profit at the rate of $10 per customer per year.