Identifying Social Media Influencers and Activating Them: Taddy Hall, COO of Meteor Solutions to Speak On OMMA Metrics Panel

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COO of fast-growing startup to speak at OMMA Metrics: Evolving Digital Analytics: Measuring and Analyzing at Lightspeed Thursday, July 22nd, 9:45am Hilton, San Francisco, Union Square

Taddy Hall, COO of Meteor Solutions

News Facts:

  •      In a panel moderated by Jascha Kaykas-Wolff, VP of Marketing, Involver, Taddy Hall, COO of Meteor Solutions, will discuss on the emergence of social media as a powerful medium for defining brands and actively listening and engaging with customers alongside Anil Batra, VP, Search & Analytics, POP; Jonathan Corbin, Director of Consulting, Wunderman; Rand Schulman, CMO, Eightfold Logic, and Principal, Schulman + Thorogood Group. More importantly, this panel will tackle how marketers can derive meaningful insights and take action from the data gathered.
  •     Meteor’s own data -- from clients such as Alaska Airlines, MTV Networks and Liberty Mutual -- has shown how only a small fraction of site visitors are responsible for much of a brand's site traffic. On average, only 1%-2% of site visitors generate 20%-40% of a brand's total site traffic by sharing links with others. These influential brand advocates drive an even higher share of conversion. The implication: successful social media marketing isn't simply amassing thousands of followers, but instead identifying the most influential followers -- and activating them.
  •     During the panel discussion the audience will learn how measurement and analytics experts, who go beyond Twitter and Facebook, are answering these questions. Find out what measurement tools they use, the social media channels that work best for them against specific goals, the metrics they measure that matter the most, and how they are generating significant value for their brands, companies, and clients through the social channel.
  •     Hall, formerly the CSO of The Advertising Research Foundation, is a recognized marketing authority, having co-authored The Online Advertising Playbook (Wiley, 2007) and Marketing Malpractice (Harvard Business Review, 2005).

About Meteor Solutions
Meteor Solutions offers the only earned media marketing solution for advertisers and agencies. Meteor's hosted software enables marketers to measure, manage, and monetize earned media - the word of mouth conversations, blog posts, tweets, viral videos, and other unpaid content a brand creates or encourages - with the same precision as traditional paid media programs like search and display ads. With Meteor's hosted software, marketers can easily determine the real impact of social media marketing programs on traffic and conversion, find key influencers, and better engage target audiences. Meteor customers include brands such as Alaska Airlines, Microsoft, as well as agencies like Ayzenberg and Creature. Meteor Solutions is a privately held company based in Seattle, Washington.

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Susan Lusty

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