We are very excited about the new enhancements, especially the ability to graph the ads' performance
San Diego, CA (PRWEB) September 2, 2009
Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its new Analytics Module which enables clients to instantly render graphical representations of both ad and campaign performance. This real-time visual feedback empowers decision makers to quickly determine which ads are performing best, providing vital information on where to increase or decrease ad spending and impressions.
"We are very excited about the new enhancements, especially the ability to graph the ads' performance," said Corin Mannick, Interactive Sales Consultant for the Marin Independent Journal. "A number of our advertisers require weekly metrics reports for their ad performance, and the new Analytics Module in combination with the new reporting feature will make our reports far more informative."
The Analytics Module compares impressions, click-through's, click through rate, average and total time with ad. Clients can select and compare performance across multiple ads, ad variations, and campaigns, as well as across a multitude of dates and date ranges. The Analytics Module also offers 3D graphing, enabling clients to present campaign performance analysis in a visually compelling format that quickly makes sense.
"The introduction of visual analytics into the Impact Engine platform represents another giant leap in optimization capability for our clients," Bryan Depew, VP Product Development, said. "Just hours after the release, clients have been calling in informing us they are making the Analytics Module a cornerstone of their client retention strategy."
The new Analytics Module follows the launch of the Impact Engine Reports Module that enables clients to generate customized campaign performance reports for both digital and print distribution. The Reporting Feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.
Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine's online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit http://www.impactengine.com.
About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.
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