Female-Focused Social Media Event Coming to Boulder, Colorado

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On January 9, 2009 “Chicks Who Click,” the first event of its kind directed specifically at women entrepreneurs, will showcase female brand ambassadors and new media experts who use social media to create and promote lasting personal brands, make business connections and build long-term relationships with customers.

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We have put together a fun weekend of networking and learning that is anchored by a program of entertaining and skills-focused hands-on workshops that will empower women to create and use a social toolbox, show them how to make online relationships count and how to refine their personal brand.

Although studies show that men are usually first in line when it comes to embracing sexy new technology and high-tech gadgets, it's women who dominate cyberspace. How they use it – specifically, how they use social media to market and brand themselves and their businesses – is the subject of a hip, trendy and helpful workshop that will kick off the New Year in Boulder.

Tweet Your Way to Success

Out of the roughly 120 million users on FaceBook and 110 million users on MySpace, 63% are women and only 36% are men, according to industry research reports. And, more and more women are using Twitter. According to TechCrunch there are approximately 200,000 active Twitter users per week who create three million Twitter messages per day.

Dynamic female entrepreneurs are using popular Internet Web sites like FaceBook and Twitter to create demand and build market value for their own enterprises. The market is big and growing. According to the Center for Women's Business Research, 10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales.

"One purpose of this conference is to empower women, whether they already have a business or the desire to start one, to create and promote their brand using the power of social media," said Denise Smith, event marketing executive who is director of the fast growing corporate events practice at Metzger Associates. "We have put together a fun weekend of networking and learning that is anchored by a program of entertaining and skills-focused hands-on workshops that will empower women to create and use a social toolbox, show them how to make online relationships count and how to refine their personal brand."

"Chicks Who Click," a collaboration between Metzger Associates and social media maven Gwen Bell, has secured an amazing lineup of eight speakers including 20-year marketing veteran and One2One Network founder Barbara Jones, computer technologist and social media consultant Lucretia Pruitt, local news Web site producer Wayne Sutton of MyNC.com, and Trina Hoefling, popular author of several business books including Working Virtually.

Event sponsors include Wal-Mart, Kirtsy, Lijit and Metzger Associates.

The price tag for the entire conference weekend (including optional ski day on Friday) is $225, or $175 for the Saturday hands-on business sessions and networking opportunities. Registration information may be found at http://www.ChicksWhoClick.com or by calling (303) 786-7000 ext. 3526. Space is limited - register here by January 5, 2009.

About Metzger Associates

Boulder-based Metzger Associates is the Rocky Mountain region's premier integrated strategy and communications firm. Metzger Associates events practice combines an overall strategic communications plan and clients' short and long-term business goals. In addition to its award winning traditional public relations campaigns, Metzger Associates is a leader in the use of social media, blogs and other online media for its clients. Additional information is available at http://www.metzger.com.

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Craig Randall
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