Adult Site Lands Million Dollar E-commerce Brand MeUndies as Its First Mainstream Advertiser

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Paint Bottle and MeUndies engage in a cross-over advertising event that is a first for the adult industry.

MeUndies Socks

The adult industry has been considered extremely 'unsuitable' amongst the fashion industry’s brands, we are not afraid to lead the way...

Half of the Internet-connected populous watches adult content. That’s more than the viewership for Netflix, Hulu, HBO GO, Amazon Instant Video, and all other forms of TV-on-the-Web entertainment combined, yet adult sites remain littered with low-resolution images and giant banner ads -- artifacts of an Internet that is a decade past. In remedying these consumption experience and quality control problems, PaintBottle offers an adult platform through which MeUndies, a non-adult ("mainstream") advertiser, can target this massive audience.

"Through a high degree of curation and close attention to user experience, we've built a platform that provides a highly-charged, highly-sexual atmosphere, but without any of the over-the-top smuttiness and general immaturity that categorizes traditional adult video sites, " explains Craig Hensley, CFO of Paint Bottle. "In creating a beautiful and comfortable aesthetic on, we've simultaneously catered to both quality-minded consumers and forward-thinking, edgy advertisers."

The advertisement that will be running alongside PaintBottle’s adult content is promoting the new MeUndies sock line that has just recently launched. The ad features a model only sporting a pair of the brightly patterned socks and some clever copy. The ad’s custom designed and integrated creative is the only way MeUndies wanted to go about this pioneering partnership.

"We wanted to think outside the box in regards to advertising and outreach," explains Noah Taubman, VP of Operations for MeUndies. "While the adult industry has been considered extremely 'unsuitable' amongst the fashion industry’s brands, we are not afraid to lead the way, and this custom-designed placement with Paint Bottle is a strong first step… a gamble worth taking."

Ultimately, will offer MeUndies:

  • Peace of mind that their content is only being juxtaposed against Paint Bottle's fully licensed and quality-controlled content.
  • A highly charged, highly-sexual atmosphere that can only be found on adult sites.

This cross-over event is a first for the adult industry, and it begs the question, What other opportunities remain untapped in online advertising?

About PaintBottle:
Paint Bottle is a Canadian corporation founded by three tech entrepreneurs who decided to finally address the problems that have plagued adult content consumption since its transition to the Web. Paint Bottle is the first adult video site to take a modern approach to online adult entertainment. From Paint Bottle's fully-licensed content base (users are not allowed to upload content), to its curated collection of the best adult content from around the world, to its warm and inviting aesthetic, Paint Bottle embraces viewers in a manner that doesn't talk down to them and doesn't make the adult consumption experience feel dirty.

About MeUndies:
MeUndies delivers premium men's and women's basic apparel at a fraction of the price of the large designer brands. MeUndies started out of a hatred for conventional underwear shopping which was expensive, tedious, and undesirable, and a need for a convenient way to buy basics. Prices range between $8 for socks, $16 for underwear, and $20 for t-shirts and free shipping within the U.S. and Canada.

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Greg Fass
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