AOL Launches in Mexico, Expanding Global Presence
AOL.com.mx Offers Localized Content and Services; AOL Partners with
Alestra, Grupo Editorial Expansión and HP
MEXICO CITY (Business Wire EON/PRWEB ) February 21, 2008 --
AOL today launched a dedicated Web destination in Mexico, http://www.aol.com.mx,
which combines industry-leading safety features with free e-mail,
instant messaging and localized content in Spanish. AOL has partnered
with Alestra to provide distribution and Grupo Editorial Expansión
for content. AOL also will leverage its worldwide distribution
partnership with HP to deliver a co-branded local language portal and
search solution for Mexico. AOL will continue to add content and
features over the coming months.
“Mexico is an important market in the Latin
American region and we’re committed to
delivering a strong local offering that meets the needs of Mexican
online consumers,” said Maneesh Dhir,
Executive Vice President, AOL International. “This
launch also advances AOL’s global strategy to
bring great products and services, along with customized content, to
more countries in Latin America and around the world.”
“One major goal is to connect people and their
passions. No matter if they’re fans of fútbol,
Kate del Castillo or Maná, we want to make it
easy for our users to find whatever they’re
looking for all in one place,” said Ralph
Rivera, Vice President and General Manager for Latin America. “By
offering content and distribution from world-class partners such as
Alestra Telco, Grupo Editorial Expansión and
HP, we’re well positioned to achieve this
goal.”
AOL.com.mx offers users a wealth of free content and services, including:
-
E-mail: AOL's e-mail service with industry leading spam
blocking, powerful virus protection and unlimited storage.
-
AIM: The full integration of AIM (AOL Instant Messenger) with
AOL’s e-mail product allowing AOL e-mail
users to share pictures, videos, files, and folders with friends via
multiple concurrent conversations and identities.
-
Media: The Winamp Media Player, with unique streaming content
such as free MP3 music, SHOUTcast Radio, music videos, movie trailers
and game trailers as well as remote functionality to enjoy your media
on various platforms.
-
Search: AOL Search includes enhanced web and image search
powered by Google.
-
Video Search: The world's leading video search engine,
Truveo.com allows users to quickly search and browse through tens of
millions of videos from thousands of sources across the web.
Specifically for Mexicans, Truveo.com offers mx.truveo.com,
which features popular, high-quality video of regional interest and
allows users to search and discover videos in their native language.
-
Content: Channels featuring relevant News, Sports,
Entertainment and Finance.
-
News, Entertainment, Sports, Photos & Feature feeds from premier
partners such as AP, Reuters, Notimex and now EFE, creating an
interactive experience on the AOL Mexico portal.
-
Toolbar: AOL Toolbar allows easy access to AOL services from
anywhere on the web: preview your e-mail inbox; share your favorite
links and pages with your buddies.
In addition to the AOL Mexico portal launching today, co-branded
content, programming and distribution will be made available later this
year through partnerships with several prominent Mexican companies:
-
Grupo Editorial Expansión: In
association with CNN, the world’s most
trusted name in news, and Expansión, the
most highly regarded magazine in Mexico´s
business world, Grupo Editorial Expansión
operates CNNExpansion.com, an unprecedented online project for
business people that need reliable and up to the minute business news
and insightful analysis. Through this partnership, access to
CNNExpansion.com articles and RSS feeds will be made available on the
AOL Mexico portal. Grupo Editorial Expansión
will also act as the in-country advertising sales support team.
-
HP: In partnership with HP, AOL will deliver a co-branded
language portal for users of its desktop and notebook PC’s
in Mexico, based on myAOL and toolbars. This is part of a global
partnership with HP in over 30 countries.
-
Alestra: AOL will develop an AOL-Alestra portal based on the
AOL Mexico portal that will contain a co-branded version of AOL
affinity e-mail, the AOL-branded Toolbar and AIM products.
About AOL
AOL® is a global Web services company that
operates some of the most popular Web destinations, offers a
comprehensive suite of free software and services runs one of the
largest Internet access businesses in the U.S., and provides a full set
of advertising solutions. A majority-owned subsidiary of Time Warner
Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe,
Canada and Asia. Learn more at AOL.com.
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