New Trend for 2008: Viral Marketing of Mobile Content Driving Profits in Europe; Coming to America -- MoConDi's MeYou Platform Reaches 1.6 Million Subscribers that Interact With and Share Content, Increase Publisher Revenue and Reduce Marketing Costs

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Viral marketing continues to grow in popularity as new services such as MoConDi's MeYou platform continues to expand its worldwide reach in Europe and the U.S. MeYou allows and encourages content purchases to be shared with friends and social networks for incentives via mobile devices and is one to watch in 2008.

Viral marketing will be one of the biggest innovations in mobile commerce over the next several years as the mobile ecosystem gets serious about driving profits and efficiencies in retail

    Mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007, according to a new report released by ABI Research. Since a portion of this marketing spend is centered around retailing other mobile products and services, there is a clear opportunity for the implementation of one of the web's most cost-effective form of online user acquisition, viral marketing.

Viral marketing capabilities and services continue to expand, as evidenced by Facebook's controversial service "Project Beacon," which allows your network to see items you have purchased through 44 participating retailers. Unlike Beacon, MoConDi's MeYou platform requires users to opt-in. MeYou is now available in Italy, with plans to hit the United States this year.

With MeYou, users are rewarded for purchases and recommendations, which result in a purchase with redeemable credits. Friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the MeYouTM application. This further ensures the viral effect of the application.

The application has access to over 5,000 pieces of content via the MoConDi content management and delivery platform. Contracts in-conjunction with Italian operators Tre (H3G) and Vodafone have made MeYou one of their major sales channels for games and other content. According to a 2006 study by Nokia that centered on gaming, up to 79 percent of users would try a game demo if received from a friend.

Some interesting MeYou trends:

-- Data shows 60 percent of MeYou users have purchased mobile content in the past

-- Sixty-four percent of users send recommendations, with 24 percent of these users making purchases

-- In total, over 1.6 million users have received a MeYou recommendation from a friend in the past six months

-- Average carrier mobile storefront marketing costs have been reduced by 20 percent through the use of MeYou

"Viral marketing will be one of the biggest innovations in mobile commerce over the next several years as the mobile ecosystem gets serious about driving profits and efficiencies in retail," said JT Klepp, President of MoConDi.

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About MoConDi

MoConDi is a mobile entertainment creator and distributor that has developed and deployed mobile data applications and content for over 1000 content providers including leading the most popular consumer brands such as Disney, Warner Brothers, Sony Music, THQ, Hands-On Mobile, Glu, I-Play, Gameloft and Electronic Arts to carriers worldwide. MoConDi products drive content uptake and engage communities, as well as creating an environment for content creators to get to market. With offices in Los Angeles, Amsterdam, Oslo, London, Milan and Sydney, MoConDi is set-up to quickly identify and export trends across borders to serve the world's leading wireless carriers, entertainment and media companies, and advertising groups.

MeYou is a trademark of Mocondi Ltd.

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Vijay Chattha
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