Online retailer expansion – more Mobile Fun sites around the world

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Mobile accessories retailer Mobile Fun to cover 26 countries by March 2013

Mobile Fun

Mobile Fun

The global market is a major growth driver for Mobile Fun, with international sales accounting for over 30% of our total orders.

Mobile Fun, the UK’s leading online retailer of mobile accessories, has confirmed its plans for a major expansion into 20 new countries by the end of the current financial year.

Mobile Fun is on track with eight of the 20 sites already launched, as it focuses on the growing international demand for mobile accessories. Since April 2012, the online retailer has extended its international reach with launches in Australia, Austria, Belgium, Canada, Hong Kong, India, Ireland and Switzerland. Mobile Fun now has a presence in over 14 countries, with another 12 website launches planned over the next four months across Europe, South America and Asia.

Alex Ashman, Mobile Fun’s Group E-Commerce Manager, comments: “Following the success of new European websites over the past year, we analysed ecommerce and mobile device penetration to select the new territories. The global market is a major growth driver for Mobile Fun, with international sales accounting for over 30% of our total orders. Although our expansion is a bold move for us, we are confident that our new websites will reinforce the fast growth we have enjoyed internationally so far.”

Mobile Fun is undertaking several initiatives to support the expansion programme including recruiting an international manager for Australia, with other country managers following. These initiatives will ensure that new websites have native-speaking teams with local expertise to drive sales. The international teams are also working on establishing supply chains and partnerships within the new territories, as well as ensuring that country-specific localisations such as preferred payment methods are available.

Mobile Fun’s success stems from the ability to deliver the widest range of accessories for new devices within days of hero product launches. All Mobile Fun websites have access to 6,500 accessories.

Founded in 2000, the independently-owned and award-winning online retailer recently announced that it is seeking a buyer to support the Company in achieving its international expansion ambitions. Mohammed Hussain, Managing Director, Mobile Fun concluded: “During this process, it’s business as usual at Mobile Fun as our team is working on a record Christmas quarter. We’re already experiencing increased sales, following the release of the iPhone 5 and iPad Mini, as well as a number of other hero tablets and smart phones.”

In the financial year ending 31st March 2012, Mobile Fun’s total revenue exceeded £10 million. For year ending 31st March 2013, the Company is on course to launch 20 new countries and hit sales of £12+ million with a predicted EBITDA of £1.2 million.

For more information on Mobile Fun’s international websites and wide selection of accessories and other product ranges, log onto or call the sales team on 0844 249 5058.

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About Mobile Fun

Mobile Fun is the UK’s leading Internet retailer offering a market leading range of accessories for mobile phones, tablets and other mobile devices from its growing portfolio of international websites.

With a product range of over 6,500 globally-sourced mobile accessories available on its websites, Mobile Fun has successfully established a market-leading position within the competitive mobile, smartphone and tablet sectors.

Mobile Fun was ranked as the UK’s 7th ‘Fastest Growing Technology Based Company’ in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year’ title at the Mobile News Awards 2011 then again in 2012; won Best Online Business (Consumer) at the ECMOD Awards 2012, the Online Retail Awards 2011 and 2012 ‘Computers and Telecommunications’ category and What Mobile’s Best Accessory Retailer 2012.

For more information, please contact Ranbir Sahota or Nic Corns at Vitis PR on 0121 242 8048 or ranbir(at)vitispr(dot)com / nic(at)vitispr(dot)com

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Ranbir Sahota
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