Online retailer Mobile Fun launches websites in 12 more countries

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Online retailer of mobile device accessories now operating 27 Mobile Fun branded websites globally.

Mobile Fun

Mobile Fun

During Q4 2012, Mobile Fun received over 46,000 orders on its international websites, which was up 57% on Q4 2011.

Mobile Fun, the UK’s leading online retailer of mobile device accessories, has announced the completion of its “MF20” initiative to launch 20 new international websites, 12 of which were launched in early 2013. The online retailer now has dedicated language and currency websites for 27 countries, while shipping orders to over 50.

After adding websites for the USA and Italy to its international portfolio in 2012, Mobile Fun launched its “MF20” initiative to accelerate its expansion plans by opening 20 further international websites by March 2013.

International websites are already contributing more than 36% of Mobile Fun’s total order volumes. During Q4 2012, Mobile Fun received over 46,000 orders on its international websites, which was up 57% on Q4 2011. The Company expects this growth trend to continue as the new websites provide a platform for accelerated future growth.

Independently owned and multi-award winning, Mobile Fun is forecasting £1.2m EBITDA for the current financial year. The Company recently announced that it is up for sale and is seeking new shareholders to support its ambitious growth plans.

Headquartered in Birmingham, UK, the online retailer’s first international website was launched in Germany in 2008 and is run by a team in Hamburg. In 2010, Mobile Fun opened its French website and Paris office. The company now also operates local offices in Spain and the USA.

Richard Moore, Mobile Fun’s Head of International, said: “We selected our new territories based on existing customer demand and growth potential. We now have the infrastructure in place to start realising our goal of becoming the leading global online retailer for mobile accessories. Our websites for Australia and the Nordic countries were launched in late 2012 and have already exceeded initial targets; our presence in emerging economies, such as Brazil and China, offers us access to fast growing e-commerce markets around the globe.”

The online retailer’s international teams have both local knowledge of consumers’ buying habits and specialist mobile sector expertise. Mobile Fun’s immediate plans include further localisation, launching local marketing campaigns and international recruitment. The Company is currently recruiting in Australia in response to strong demand following the launch of its Australian next week to begin the process of establishing a Mobile Fun presence down- under.”

In Europe, Mobile Fun now has dedicated websites for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK. Further afield, the Company has websites for Australia, Brazil, Canada, China, Hong Kong, India, Japan, Russia, Saudi Arabia, South Korea and the USA.

For more information on Mobile Fun’s international websites and wide selection of accessories and other product ranges, visit

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About Mobile Fun

Mobile Fun is the UK’s leading online retailer of accessories for mobile phones, tablets and other mobile devices, offering a market leading product range from its extensive portfolio of international websites.

With a product range of 7,000 globally-sourced mobile accessories, Mobile Fun has successfully established a market-leading position within the competitive mobile, smartphone and tablet sectors.

Mobile Fun was ranked as the UK’s 7th ‘Fastest Growing Technology Based Company’ in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year’ title at the Mobile News Awards 2011 then again in 2012; won Best Online Business (Consumer) at the ECMOD Awards 2012, the Online Retail Awards 2011 and 2012 ‘Computers and Telecommunications’ category and What Mobile’s Best Accessory Retailer 2012.

For more information, please contact Ranbir Sahota at Vitis PR on 0121 242 8048 or ranbir(at)vitispr(dot)com

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Laura Hogan
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