Muscle Flex Provides Details on Its Online Marketing Strategy for Its Muscle Flex VATA Brasil Sports & Active Wear Collection for Women

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Company Announces Additional Details Regarding Marketing Strategy

Muscle Flex Inc. (http://www.MuscleFlex.com) (Pinksheets: MFLI) announced today details of its online marketing strategy for its Muscle Flex VATA Brasil(TM) Sports and Active Wear Collection planned for January 2010 (http://www.MuscleFlexVATA.com).

Muscle Flex Inc. plans to initially launch the Muscle Flex VATA Brasil line with a focused and targeted online campaign that will include a number of component parts to market the brand directly to a female fitness audience from ages 25-55. To this end, Muscle Flex will engage in a strategy that will achieve the following:

1. Increase its search rankings on all major search engines for the key words associated with female fitness which includes: female fitness, workout apparel, yoga apparel, women's active wear, Brazilian sportswear and girl's fitness clothing to name a few

2. Engage in targeted display ads as well as word ad advertising on search engine results

3. Engage in targeted display ads as well as word ad advertising sites that are synonymous with the Muscle Flex VATA Brasil target audience.

4. Database development and capture through MuscleFlexVATA.com and MuscleFlex.com

5. Cooperative marketing initiatives with other sports and athletic orientated websites

6. A Muscle Flex VATA Brasil loyalty program and repeat customer promotion

7. Additional online marketing that maximizes click through results or the Muscle Flex VATA Brasil demographic

The website, http://www.muscleFlexVATA.com, is nearing completion. One of the main efforts in marketing the brand and monetizing web traffic is providing customers with a vast amount of descriptive photos and rich imagery of the Muscle Flex VATA Brasil pieces that inspires purchases, return visits and word of mouth advertising.

The Muscle Flex VATA Brasil website is nearly complete. Additional photos are being added of the collection as well as ensembles to provide a robust and visually exciting experience for the consumer.

Investors are encouraged to visit http://www.MuscleFlexVATA.com and see the full range and scope of visual impression that is being developed.

About Muscle Flex Inc. (http://www.MuscleFlex.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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