Muscle Flex to Release the Beagle StepFit, the BUDDY Tablet Caddy and Muscle Flex VATA Brasil in January 2010

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Simultaneous Launch Follows Successful Marketing Test

Muscle Flex Inc. (http://www.MuscleFlex.com) (Pinksheets:MFLI - News) announced today that it will be releasing simultaneously the Beagle StepFit(TM) (http://www.BuyTheBeagle.com) and the BUDDY Tablet Caddy(TM) (http://www.GetTheBUDDY.com) along with the national release of the Muscle Flex VATA Brasil Sports and Active Wear Collection.

Following the successful initial test of the Beagle StepFit, Muscle Flex? is going to release the Beagle and the BUDDY nationally in January 2010. The strategy is to run both commercials on cable stations simultaneously to reinforce each other and maximize the up-sell components of each product. Additionally, Muscle Flex will be officially launching its Muscle Flex VATA Brasil Sports and Active Wear Collection nationally through an aggressive national online marketing campaign which will be followed by a 60 and 120 second national commercial and eventually a 30 minute television program. Investors can visit the Muscle Flex VATA website at http://www.MuscleFlexVATA.com for product details.

Details of the marketing campaigns for each product shall be released shortly as final preparations are completed. Website and marketing refinements will be implemented as a result of 'intelligence' garnered from the initial national test of the Beagle StepFit.

About Muscle Flex Inc. (http://www.MuscleFlex.com):
Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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