Supporting a website in Spanish sounds easy enough, but getting that website ranked in multiple Latin American countries is a much larger challenge.
Miami, FL (PRWEB) August 28, 2012
Providing internet marketing services in Miami requires top agencies to expand their product offerings to match the international requirements of the local clientele. In order to meet the demand of local South Florida businesses, seo4anyone has expanded its set of online marketing tools and content writing services from their Miami, Florida office. This is especially true for clients who need to do SEO in Miami but have other office locations in South or Central American countries.
In order to fulfill the growing demand for multi-national websites and support for multiple languages, seo4anyone has added several tools to their SEO company’s toolbox. “Supporting a website in Spanish sounds easy enough, but getting that website ranked in multiple Latin American countries is a much larger challenge,” said Matt Silvers, CEO of seo4anyone.
While there are several ways to achieve top SEO rankings locally in each different country, the larger challenge is to write high quality content in the localized dialect of that country. As an example, there are nuances between the lingo used in Argentina vs. the same words in Mexico. In order to provide a localized experience for users in Latin American countries, the website must be written with content specific to each country. Hiring SEO experts in Miami is the solution seo4anyone has been utilizing for this task.
“Luckily Miami has many highly educated writers who come from South and Central America. Having these writers locally gives us a big advantage over other SEO companies who have to outsource the translation to 3rd party services,” said Silvers.
Only the best SEO companies in Miami invest in local content writers for their international clients. Recent changes to Google’s ranking formula have placed a much higher importance on quality content. This means that the website must have unique content on it and not simply use industry standard product descriptions or merely aggregate other content from similar websites. The content must also be deep. This means that it must present enough supporting information to the user to be more valuable than simply an overview or summary.
In addition to the content writers, seo4anyone has also invested in a new set of tools to assist their Miami SEO experts with keyword research and competitor analysis. Figuring out what are the most highly searched terms in each local country and then tracking where a client’s website ranks for those keywords is becoming more difficult. This is the case since Google continues to add personalized search results based on a user’s location and other preferences. Reporting a client’s rankings locally for each keyword is something that can be done manually but it very time consuming and costly. “Acquiring a specialized toolset to handle these intricacies will greatly help our team report accurate information to our clients,” added Silvers.
About seo4anyone, Inc.
Seo4anyone is a leading internet marketing agency based in Miami, Florida, specializing in multi-national SEO. They work with local small businesses as well as large multinational companies with websites in multiple languages. With offices located in Aventura, they service clients in both the South Florida area as well as throughout the United States. Their primary area of expertise is search engine optimization, but they also are experts in social media marketing, website conversion testing, landing page optimization, and pay per click management.
Seo4anyone has been located in Miami since 1997. They can be reached at: 20900 NE 30TH AVE STE 730 Aventura, FL 33180.