K’NEX® CEO Michael Araten Named One of SmartCEO Magazine’s Smart100

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Invitation Only Group of 100 CEOs to be Profiled in Annual Publication

Michael Araten, President and CEO of K’NEX Brands

I realize the vital importance of making connections – in business and in life, connections make us all stronger

Michael Araten, President and CEO of K’NEX Brands, recently accepted an inviation to join SmartCEO Magazine’s Smart100, a group of the Philadelphia region’s top executives. The 100 CEOs were selected by an independent committee based on their demonstration of leadership, strategic vision and character and will meet throughout the year for networking events.

K’NEX Brands has 2 operating units – K’NEX, the only US construction toy company focused on Building Worlds Kids Love™; and The Rodon Group, an American custom plastic injection molder specializing in high volume, small plastic parts for over 100 industries.

“Being asked to join this group of business leaders is a real honor,” said Araten. “As CEO of a company called K’NEX I realize the vital importance of making connections – in business and in life, connections make us all stronger. I look forward to learning from others in the Smart100 as well as sharing what I have learned both at K’NEX and on the manufacturing side at Rodon.”

The Smart100 companies represent a variety of industries including insurance, construction, manufacturing, non profits and education. Each Smart100 CEO will also be profiled in the 100-plus-page annual Smart100 Book, which SmartCEO will publish as its 13th issue in September.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com.

About The Rodon Group
The Rodon Group is an ISO 9001-2008 certified plastic injection molder. In business since 1956, the Rodon Group makes billions of parts each year in its 125,000 square foot facility. With over 106 injection molding presses, Rodon is one of the largest family-owned and operated injection molders in the United States. The Rodon Group serves a diverse group of industries including consumer products, medical, construction, pharmaceutical and toys. Since 1992, Rodon has manufactured over 30 billion parts for the K’NEX building toy system, and is a subsidiary of K’NEX Brands, L.P. For more information please visit http://www.rodongroup.com.

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Aimee Cirucci
K'NEX Brands
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