We have been impressed by and pleased with the strategic capabilities and strong media connections that Michael Walters brings to the table.
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Chicago, IL (PRWEB) October 5, 2010
Michael Walters Advertising has been chosen as the primary marketing partner for the MBA program at Lake Forest Graduate School of Management (LFGSM). This engagement will cover nearly all aspects of LFGSM’s MBA consumer marketing communications, including strategy development, brand management, media planning and placement, and digital marketing.
“We have been impressed by and pleased with the strategic capabilities and strong media connections that Michael Walters brings to the table. Their ideas are grounded in a solid understanding of our business, and the creative executions are helping us to evolve our already well-established brand in the Chicago-area marketplace,” said Kate Colbert, Director of Marketing& Alumni Relations for Lake Forest Graduate School of Management. “Choosing an agency partner is something we take very seriously at LFGSM. This new partnership is one of mutual respect and understanding for our goals and values as one Chicago’s largest not-for-profit graduate business schools.”
The relationship between Michael Walters and LFGSM began in July of this year, and already the two organizations have executed several campaigns related to the School’s relaunch of its MBA program in Grayslake, the opening of its new state-of-the art campus in Schaumburg , and a series of MBA Preview events in October at all four LFGSM locations.
“We are excited about being chosen as the agency partner for Lake Forest Graduate School of Management. We look forward to helping them bring the power of their MBA program to future students in Chicagoland and to further enhancing the value of the LFGSM credential for their nearly 8,000 MBA alumni,” said Jim Lake, Vice President of Michael Walters Advertising.
About Michael Walters Advertising
Michael Walters Advertising is a full service advertising agency that focuses on providing marketing communication solutions. MWA’s approach is to develop superior strategic advertising programs that drive results. MWA specializes in marketing strategy, brand development and management, digital marketing, social media, direct marketing, media planning and placement, and production. For more information, contact Jim Lake at 312.467.5550, ext. 229 or jim(at)michaelwaltersadvertising(dot)com. Learn more at http://www.michaelwaltersadvertising.com.
About Lake Forest Graduate School of Management
Founded in 1946 and creator of the Leadership Learning education model, Lake Forest Graduate School of Management is one of the largest graduate business schools in the Chicago area. Complete MBA programs are available at campuses in downtown Chicago, Schaumburg, and Lake Forest, on-site at some of the area’s leading corporations, and now at its newest location in Grayslake.
The Leadership Learning model is a key to the School’s continued success. A 100% business-leader faculty from top area corporations delivers dynamic, interactive course content to working students who average 14 years of experience. Students combine business theory with proven best practices and hands-on implementation to acquire functional expertise and leadership skills that are immediately relevant to the workplace.
Independent and not-for-profit, Lake Forest Graduate School of Management is singularly focused on creating more effective business leaders through business education. LFGSM is also home to an internationally acclaimed corporate education division. Lake Forest Graduate School of Management is accredited by The Higher Learning Commission and is a member of the North Central Association. Learn more at http://www.LFGSM.edu.
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