Prescott, AZ (PRWEB) July 25, 2006
This month, marketing and copywriting expert Michele PW (Michele Pariza Wacek) unveiled a new look and new content on her web site, http://www.MichelePW.com (formerly http://www.WritingUSA.com). The re-launch of the site is part of a branding overhaul for PW's company Creative Concepts and Copywriting LLC and includes a strong variety of free content offerings for entrepreneurs, small business owners and writers.
According to PW, putting lots of high-quality content on her site is not only a service for her customer base, but it's also an important part of a constellation of techniques that allow her site to rank high on Google and other search engines.
"A lot of people like big websites with lots of content," PW said. "After all, the number one reason why people search the web is for information. So if your site is full of information, then that makes visitors happy. If visitors are happy, then the search engines are happy. So the search engines will reward you with higher placement."
Achieving high rankings, a process called search engine optimization (SEO), is a moving target, PW explained. That's why she's an avid researcher and education aficionado and passes her expertise on to clients so they can create successful online marketing campaigns.
Current client Kelly O'Neil, president of UpLevel Strategies, says "Michele PW is the industry's premiere direct response copywriting. Not only do I use her myself and have had results beyond wildest dreams but I also send my clients to her."
The new site comes with a sign-up box for PW's free report "5 Deadly Copywriting Mistakes" as well as a brand-new newsletter, Results!. Cleaving to the rest of her marketing collateral, the site is set in blue and lime and sports an exclamation-point logo. PW said that the exclamation point underscores her tendency to work with big-thinking clients.
"It's a mindset I'm looking for - it's a mindset and an attitude," said PW. "They think big in selling their service or their information products."
Those clients, who include business systems-expert Beth Schneider, international sales trainer Eric Lofholm, Melanie Benson Strick of Success Connections and Kelly O'Neil of UpLevel Strategies, reap the benefits of the same online marketing acumen PW showcases on her own web site.
As a playful aside, in addition to articles and information about her services, http://www.WritingUSA has a new blog, Barks from Nick - thoughts on copywriting from her beloved Border Collie, Nick.
Michele PW (Michele Pariza Wacek) is the owner of Creative Concepts & Copywriting, LLC a copywriting, marketing and creativity agency. She is the premiere direct response copywriter for entrepreneurs and small businesses. Michele specializes in both online and offline direct response strategies that create bottom-line results for clients and turn their web sites into sales machines. Visit her online at http://www.MichelePW.com to download her free special report "5 Deadly Copywriting Mistakes -- Are They Killing Your Business?"
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