Goodman Acker, P.C., Launches Campaign with New Brand Identity: ‘Detroit’s Trusted Law Firm’

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The personal injury law firm's new campaign includes the introduction of a new logo and phone number, 1-800-TRUSTED.

Personal injury lawyer in Southfield and Detroit, MI

Gerald H. Acker

While many law firms use their marketing to talk about themselves, we saw an opportunity to let the public know that we are about them.

The personal injury law firm of Goodman Acker, P.C., is excited to announce the kickoff of its brand new campaign, “Detroit’s Trusted Law Firm.”

The Southfield, Michigan law firm launched the campaign on February 2, 2015. It unveils a new brand identity for the law firm and includes the introduction of a new logo and phone number, 1-800-TRUSTED.

“The launch of our new brand campaign marks a new era for Goodman Acker,” says Senior Partner and Attorney of Goodman Acker, P.C., Gerald H. Acker.

“Clients have trusted us to handle their most serious personal injury accident cases. While many law firms use their marketing to talk about themselves, we saw an opportunity to let the public know that we are about them. This campaign will be new to the public, but this idea of trust and dedication to helping clients each and every day is not new to our firm,” Acker says. “In fact, this is a part of our everyday culture.”

The campaign allows the public to feel and see the very client-centric culture the law firm lives by and conveys that Goodman Acker is a law firm clients can trust.

It is also a complete transformation from the personal injury law firm’s previous campaign, which included William Shatner as its spokesman.

“For over 20 years, Barry and I have worked to build a law firm based on trust, hard work, and excellent legal services. I’m proud of that work and excited that our partners at Real Integrated have worked to create a campaign that focuses on who we are,” Acker says.

The new campaign will be a multi-faceted approach, with ads not only running on TV but radio and billboards as well across the Metro-Detroit area.

All new TV ads can be found on the Goodman Acker YouTube Channel or in the video library on the law firm’s website.

About Goodman Acker, P.C.

Goodman Acker, P.C., is a personal injury law firm located in Southfield, Michigan. It represents clients injured in all types of personal injury accident matters, including auto accidents, motorcycle accidents, pedestrian and bicycle accidents, slip-and-fall accidents, dog bite injury, medical malpractice, wrongful death claims, Social Security disability claims and any other type of personal injury accident matters. The law firm offers a free, no-obligation case review and a trusted no-fee promise, which means no legal fees or costs until the case is won or settled. For more information on the Southfield, Michigan personal injury law firm of Goodman Acker, P.C., visit the law firm website or call 1-800-TRUSTED.

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