according to Brian Bradley, EVP of Strategy and Marketing at MicroBilt.
Kennesaw, GA (Vocus) July 2, 2010
MicroBilt, a leader in risk management information for small and medium-sized businesses, announces the launch of its new blog, newsletter and forum in addition to a number of new website enhancements. MicroBilt’s new website will include a new product rating feature, an expanded section on PRBC® Consumer Reports with FICO® Expansion® Score and archives of the popular Rhett & Link I Love Local Commercials video series and GoRemy videos.
MicroBilt’s new blog, forum and newsletter will expand its engagement with customers and other small business owners on topics that affect small business, such as credit and collections issues, identity theft and fraud, the opportunities and challenges of serving the credit-underserved and underbanked, the benefits of payment reporting for businesses and consumers, tenant screening and landlord-tenant issues, and best practices for identity verification and credit reporting in the alternative financial services such as payday lending, check cashing, pre-paid products, etc.
“We help small businesses across the country manage risk in many different industries - auto, retail, banking, financial services, property management, debt collection, legal and accounting."
Each type of business uses a different mix of products to serve different jobs and to achieve different desired outcomes. So it requires a different mix of communications to keep our customers informed of new challenges and new opportunities,” according to Brian Bradley, EVP of Strategy and Marketing at MicroBilt. "Our experience of engaging our customers and other small businesses through social networks and more traditional methods have made us pay far closer attention to what our customers want and how they choose to engage with us. The new blog, newsletter and forum are just our latest tools to interact with our customers and our market and to share information that will help small business customers manage and grow their businesses.”
Learning from Viral Success in Social Media
MicroBilt is the sponsor of the highly acclaimed viral YouTube series, I Love Local Commercials starring Rhett & Link with over 10 million viewers to date. It has been featured on CNN, NPR, The New York Times, Forbes, Advertising Age, TMZ, as well as Jay Leno, Ellen, and George Lopez shows.
“We created our I Love Local Commercials program to celebrate small business but also to connect with our customers. The success of the series has made us believers in the viral reach of social networks,” says Bradley. “We have continued to explore new ways to connect with small businesses, and for our customers to share their experience at MicroBilt with their friends and followers. A perfect example is our new MicroBilt Connect referral program that allows MicroBilt customers to refer new customers to MicroBilt through Twitter and Facebook, as well as email or phone, and earn MicroBilt Reward points.”
MicroBilt is the leader in serving small businesses with data and tools that they need to manage business risk and make informed lending and hiring decisions. MicroBilt offers the small business owner simple, cost-effective solutions for fraud prevention, consumer financing, debt collection, and background screening. With its PRBC® Consumer Report with the FICO® Expansion® Score, MicroBilt is the leading provider of alternative credit data to businesses that want to offer credit and other financial services to the over 100 million underserved consumers in the United States. For more information, visit http://www.MicroBilt.com.