Sfeed, the World's First Product Microblog for Shopping Online, Launches Full Public Version

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sfeed is a microblog that allows users to post products found while shopping online, follow activity of others and connect to similar people. Aiming to take the social shopping experience into the future, sfeed has been quickly dubbed the "Twitter of products.”

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Users can find other people that really share the same values. This is a powerful tool and leads to a new realm of product discovery.

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sfeed, http://sfeed.com , the first microblog for products discovered while shopping online, is proud to announce its public launch, after a period of open beta testing. The service aims to give a truly personal experience for finding interesting items and similar people through easy user interface and sophisticated clustering algorithms that trace interests and lifestyles.

"We really wanted to make a visually attractive and simple environment that gives users all the means to express their interests and opinions about absolutely anything they find online," elaborates Ronald Kozak, the CEO of sfeed. The outcome is a visual microblog, which is in the company's view spot-on for sharing ideas on products. "It is the short word of mouth comments and a visual contact that we value the most. Our set editor gives additional means to mash items together and add a truly personal touch to what you like," adds Kozak.

Sfeed has gathered a lot of different users during its beta phase -- merchants, bloggers, artists, fashion lovers, The Stig and others, who have their own unique interests and hobbies. The sfeed algorithms weave all the user-item connections and apply elements from psychology along with crowd wisdom. Kozak notes, "Users can find other people that really share the same values. This is a powerful tool and leads to a new realm of product discovery."

More information about sfeed can be found at sfeed.com
The sfeed blog can be followed at blog.sfeed.com

About sfeed:
Established in 2008, sfeed is the first product microblog in the world where people can share products found while shopping online. The founders of sfeed are serial entrepreneurs who teamed up with a group of leading programmers in Estonia. During the beta launch, sfeed has gathered private and commercial users alike.

For more information, please contact:
hello (at) sfeed.com

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Mihkel Torim
Sfeed
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