Microsoft Partner Altico Advisors Named to Bob Scott’s Insights 2011 VAR Stars

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Progressive Media Group’s Bob Scott’s Insights (http://www.BobScottsInsights.com) has selected Microsoft Partner Altico Advisors (http://www.AlticoAdvisors.com) as a winner of its 2011 VAR Stars award for the third consecutive year. One hundred resellers are selected each year for this honor.

2011 VAR Stars

We thank Bob Scott for recognizing once again the quality of service that Altico Advisors provides to our clients.

Progressive Media Group’s Bob Scott’s Insights (http://www.BobScottsInsights.com) has selected Microsoft Partner Altico Advisors (http://www.AlticoAdvisors.com) as a winner of its 2011 VAR Stars award for the third consecutive year. One hundred resellers are selected each year for this honor.

“The selection of mid-market accounting software resellers for Bob Scott’s 2011 VAR Stars rests on one basic principal: quality, not revenue, as the deciding factor in picking the 100 businesses that are selected for this honor,” explains Altico President, Mike Kean. “We thank Bob Scott for recognizing once again the quality of service that Altico Advisors provides to our Microsoft Business Solutions clients.”

2011 VAR Stars have a practice involving the sale of mid-market financial software and while most derive significant revenue from other sources, accounting software is the core to their business.

Revenue is not a factor in selection and VARs are not rated. The No. 1 and No. 100 members of this list have equal standing. Factors taken into consideration included growth, industry leadership and innovation. There are very large and very small dealers in this list. An effort was also made to selects resellers who represent a broad range of products.

This year, VAR Star candidates were asked what they have done to respond to the economic conditions. Several common areas emerged from those VARs who commented (not all provided this information.) Few of these were surprising, but all are important.

They are as follows:

  •     Diversifying product lines.
  •     Holding onto talent.
  •     Maintaining or increasing marketing budgets.
  •     Performing mergers and acquisition.

Bob Scott’s Insights provides the mid-market reselling community with news and analysis giving them insight into the issues that affect the business of resellers and vendors alike. It informs and entertains, giving this critical market a quick-and-easy read that is both instructive and interesting.
Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 12 years. And he has been covering this market through print publications for 20 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through June 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that profession as executive editor of The Progressive Accountant.
Bob Scott can be reached directly at bob.scott(at)pmgb2b(dot)com.

About Progressive Media Group, Inc.
Progressive Media Group (PMG) http://www.PMGB2B.com is a leading online media company that provides business-to-business (B2B) marketers and media planners unparalleled access to a highly qualified and engaged audience through their portfolio of lead generation programs, industry-specific websites, email newsletters, Web seminars, live events, podcasts, content/reviews, custom publishing and direct marketing databases focusing on the nonprofit, healthcare and accounting professionals.
PR Contact
Kurt Martin
Group Publisher
973-685-7979 x16

About Altico Advisors
Headquartered in Massachusetts, Altico Advisors implements and supports business, financial, and customer management software solutions for mid-market enterprises, primarily throughout New England. Altico is a Microsoft Gold Certified Partner specializing in Microsoft Dynamics GP (formerly Great Plains),Microsoft Dynamics CRM, Business Intelligence (BI), and SharePoint systems for manufacturing, distribution, software development and service companies. In addition, Altico provides a wide variety of consulting and advisory services, such as outsourced financial services, business and IT strategy alignment, software selection, integration services, and business analytics. http://www.AlticoAdvisors.com

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Marcia Doron
Altico Advisors
508-485-5588 x107
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