the program is designed to enable Microsoft Dynamics CRM Partners to remain competitive in CRM opportunities when prospects start talking about hosting as a serious option. Today, most partners walk away unable to compete in the SaaS space. With the advent of the CRM OnTarget Affiliate program, the partner now has the power to remain competitive in these same opportunities.
Denver, CO (PRWEB) July 10, 2007
CRM OnTarget (http://www.crmontarget.com), the world's leading provider of hosted Microsoft Dynamics CRM, launched a new affiliate program today at the Microsoft Worldwide Partner Conference. The "Power to Compete" program is designed to help the Microsoft Partner Community easily enter the Software as a Service (SaaS) business model without the startup and ongoing expense of building their own data centers.
Affiliates will be listed on the CRM OnTarget website this summer and global marketing will begin in September with support from Microsoft. In this unique arrangement, CRM OnTarget affiliates own the customer relationship and provide services while CRM OnTarget provides the infrastructure necessary to offer Dynamics CRM, Exchange, and SharePoint in a stable, secure, SaaS environment.
Speaking to the Partner audience and key Microsoft relationships, CRM OnTarget manager Mike Berger said, "the program is designed to enable Microsoft Dynamics CRM Partners to remain competitive in CRM opportunities when prospects start talking about hosting as a serious option. Today, most partners walk away unable to compete in the SaaS space. With the advent of the CRM OnTarget Affiliate program, the partner now has the power to remain competitive in these same opportunities."
Randal Southam went on to explain, "this is a fundamental shift in our business strategy. For three years we have invested in infrastructure, data centers, processes, and the ability to scale. Today with the launch of the affiliate program, our success is seeded in the partner community as we take the first step back from the customer facing role." Responding to questions Mr. Southam drew an analogy to the financial services markets as a model for how the affiliate program was designed. "If you look at national brands in the brokerage market you will see companies that market well for lead generation, build brand, and offer tools that set local offices apart from the pack. But the fact remains that the vast majority of these offices are independent brokers who are simply benefiting from the lead generation, brand, references, and methodology. In CRM OnTarget we have built international brand, exceptional sales lead generation, proprietary tools and processes, and brand name reference accounts. All of this is leveraged for the benefit of our affiliates as of today," he said.
Bill McVicker who heads up engineering for CRM OnTarget said, "hosting Microsoft Dynamics CRM is unlike hosting any other solution. Our team was a pioneer in this field and we have perfected a wheel that at times was painful and expensive to build. Our hosting of Dynamics CRM for three divisions of Microsoft around the world is testament of our ability to deliver and support what we sell."
CRM OnTarget has entered affiliate agreements in Canada, Australia, Europe, Africa, Israel, the Netherlands, and other countries in the Australasian market. With the rollout of program at Microsoft's Partner Conference, the company will now begin to focus on recruiting affiliates in the United States and expects to have the top 50 markets covered by affiliates by the end of the year.
CRM OnTarget is a unit and trademark of TriVenture, a Seattle-based Microsoft Gold Certified Partner specializing in Microsoft Dynamics CRM since 2003. It operates offices in Cleveland, Los Angeles, and Toronto; data centers are located in Seattle and Montreal.