Neighborhood America and Microsoft Unveil Social CRM Integration Before Gov 2.0 Audience at Convergence 2009

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The next generation of CRM 2.0 has arrived. At the premier event for Microsoft Dynamics, Neighborhood America and Microsoft Public Sector announced the complete integration between Neighborhood America's ELAvate enterprise social network platform and Microsoft Dynamics CRM. The presentation culminated in the unveiling of the first completely integrated Social CRM community that will soon be launched by Microsoft Public Sector.

We are proud to have been the first to accomplish this game-changing integration, evolving CRM to serve the growing 'social needs' of government and paving the way for industry-wide adoption.

As the annual Microsoft Convergence event kicked off this week, Neighborhood America's CTO, David Bankston, joined Microsoft's Amir Capriles to co-present 'Gov 2.0 - Citizen Engagement and Social Networking in the Public Sector'. During this session, attendees learned how citizen networks enable government agencies to meet the new requirements for transparency and drive eligibility for funding in adherence with the American Recovery and Reinvestment Act of 2009.

But as audience members gathered at the Gov 2.0 session, they left with an unexpected realization: Social CRM has evolved from theoretical 'what if' possibilities to the real thing. Bankston provided a live demonstration of a complete integration between Microsoft Dynamics CRM and Neighborhood America's enterprise social network platform, ELAvate.

"The industry has been waiting for this for a very long time," said Amir Capriles, Strategic Alliances Manager at Microsoft. "We are proud to have been the first to accomplish this game-changing integration, evolving CRM to serve the growing 'social needs' of government and paving the way for industry-wide adoption."

During the session, audience members also gained a preview of the first Web 2.0 community with a Microsoft software integration. Following the beta community launch at Convergence, 'Idea Bank' will serve as a collaboration vehicle for Microsoft Public Sector and its partners to interact, discover new solutions and share ideas for new development.

The joint presentation delivered at Convergence 2009 can be viewed at Neighborhood America's online community, The Circuit.

About Neighborhood America
Neighborhood America's ELAvate solution won the 2008 CODiE Award for the software industry's 'Best Social Networking Solution' for enterprises, and was recently named a finalist in 2009. Our solutions are designed to solve important organizational challenges and enable our customers to build stronger consumer relationships, increase efficiency, drive productivity and improve financial performance. Additionally, we support our customers with expert consulting services to ensure that they are maximizing the benefits from their social media strategy and our solutions. Learn more about our company by visiting: http://www.neighborhoodamerica.com.

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Kristi Grigsby
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