The Midmarket Institute Launches First of its Kind Online Resource Center for Midmarket Sector

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The Midmarket Online Resource Center revolves around the business challenges of midmarket companies: the content portion is like Google on steroids; the Business Tools section is like having a library of consultants at your beck and call; the Community section is like having your own 'brain trust' to consult on the many business challenges you face; and the marketplace is your own 24/7 trade show. The customized personalized business page is like your own post-it that reminds you, cheers you on and brings the latest help right to you.

“Few people realize the importance of the midmarket. These companies get little help for their unique challenges, drowned out by the influential large companies and lost in the sea of small businesses." - Ram V. Iyer

The Midmarket Institute, the leading organization dedicated to serving midsized businesses, those with annual revenue between $10 million and $1 billion, has today launched an Online Resource Center for the Midmarket Sector (http://www.midmarket.org), that offers a bevy of distinct resource tools for midsized firms and those that serve them.

Accounting for 31-percent of the Gross Domestic Product (GDP) and providing 34-percent of the nation’s jobs, midmarket firms will now gain access to over ten-thousand pieces of midmarket-specific content and business solutions. Additionally, they will be able to access midmarket-specific events, experts, communities of interest and a marketplace of vendors, all devoted to middle market companies.

With the launch of its Online Resource Center, The Midmarket Institute seeks to become even more of a dedicated ally to midsized companies, helping them to overcome their toughest business challenges, which will benefit everyone in the sector, from company owners to the companies themselves and their suppliers, advisors, capital providers, influencers and job seekers.

In recognizing the distinctive combination of challenges and objectives for each midsized company, the Institute also developed a taxonomy, or systematic classification, that defines the associated challenges and uniqueness of each company, from limited market opportunities, pricing power, resources and negotiating leverage to credit difficulties and competition from low-cost foreign competitors and larger companies. It then structured the entire site – the content, communities, tools, events, marketplace solutions and provider directories – around that taxonomy, with hundreds more to come.

Midmarket executives who visit Midmarket can identify their top challenges when they join, with their own page to track and get help for their specific challenges, as well as provided content, tools, experts, events, communities of interest and vendor solutions for each of their challenges. As new solutions are added for their challenges, they get alerted right away. Chairman of the Midmarket Institute and the former head of the Midmarket CEO Council for the Conference Board Don Huizenga said, ”Helping these companies to succeed is critical to our economy and the jobs recovery.”

“The midmarket is the engine of every country’s economy,” says Ram V. Iyer, founder and president of The Midmarket Institute. “Midsize companies in the U.S. account for only about three-percent of all companies, but account for almost a half of the net jobs created in the country.” He went to add, “Few people realize the importance of the midmarket. These companies get little help for their unique challenges, drowned out by the influential large companies and lost in the sea of small businesses. By helping more midmarket companies to succeed, we seek to create wealth for their owners, sustainable jobs in the economy and vibrant communities around them.”

About The Midmarket Institute
The Midmarket Institute is the first independent organization devoted exclusively to providing practical help and building a strong midmarket community. The Institute’s mission is to foster greater understanding, collaboration and commerce among midmarket companies and those that support them. Through its online presence at http://www.midmarket.org and http://www.midmarketworld.com, in-person events, publishing, sponsored research and advocacy, the Institute is committed to helping all midmarket companies to succeed. The Institute is engaged in building the largest resource center for midmarket companies, their suppliers, capital providers, influencers and advisors to learn, buy, sell and partner – all centered on the important, common and recurring business challenges of midsize companies.

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Marc LeVine

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