Our aim is to continue to produce innovative, award-winning work for leading advertisers across Europe.
London (PRWEB) January 21, 2009
MRM Worldwide has appointed Mike Cornwell as CEO of its U.K. operation, the largest of the agency network's European offices, effective Feb. 1.
Cornwell, who was most recently CEO of WPP's Joshua-G2 and Chairman of digital agency Soup, brings with him broad understanding across advertising, data-driven direct response and digital marketing channels, and a wealth of experience from his long tenure as CEO of TBWAGGT and OgilvyOne.
"Getting a proven big-agency leader such as Mike on board to run MRM in the U.K. demonstrates our commitment to furthering the office's progress and driving its continued growth in the interactive, online advertising, data-analytics, CRM and eCRM spaces," said Marina Specht, EVP, Regional Director - EMEA of MRM Worldwide.
Cornwell replaces Alastair Duncan who stepped down from his role at the agency effective December 31st, 2008.
Duncan was appointed Chief Executive Officer of MRM Worldwide UK in December 2004 and has overseen four years of substantial revenue growth - MRM is now one of IPG's largest digital capabilities outside of North America.
"Under Alastair's leadership, MRM expanded its relationships with multinational clients, including Microsoft and Intel," Specht said of his many accomplishments. "Our aim is to continue to produce innovative, award-winning work for leading advertisers across Europe."
Alastair Duncan was instrumental in sustaining global client relationships including those with Microsoft and Intel and was key to the shop's winning the MasterCard, Sky and COI accounts in the U.K.
"Having achieved all my goals for this business, I am stepping down to take advantage of the new opportunities in the vibrant digital space," Duncan said.
Cornwell commented, "Having large-scale resources encompassing the breadth of digital marketing - married with data management and analytics - puts an award-winning agency like MRM in a position to thrive."
About MRM Worldwide
MRM Worldwide builds Customer Utility™ - a measurement of content and context in the service of the brand - to attract, engage, acquire and retain consumers and business decision makers. MRM's suite of offerings includes original content creation, digital strategy, cross-media analytics, search, technology strategy and website design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. In EMEA, MRM has 23 offices and a staff of over 900. For more information, visit http://www.mrmworldwide.com .
For more information:
Director of Corporate Communications
622 Third Avenue
New York NY 10017
Kathleen.Sampey (at) MRMWorldwide.com
Toby Hall (gth communications) +44 (0)20 7153 8039