Axle Digital Names Senior Executive Mike Mulry as Vice President of Business Development

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Axle continues to add industry insight and expertise from established e-commerce executives.

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“Mike has great industry expertise in the content distribution and e-commerce markets.”

Digital commerce innovator, Axle Digital, continues to build out its senior management team with the addition of technology veteran Mike Mulry, who joins the company as the new Vice President of Business Development. With more than 10 years of executive level business development experience, Mulry will be responsible for growing and managing Axle’s overall sales and business development initiatives, specifically focusing on the company’s rapidly growing client base of major IR500 retailers and well-known brands. In addition, Mulry will focus on identifying and developing key technology partnerships to further expand the growth of the overall Axle platform.

“Mike has great industry insight and expertise in the content distribution and e-commerce markets and is exceptionally talented at identifying and building partnership programs which are key to our continued rapid growth,” said Syd Dufton, Axle Digital’s President and CEO. “It’s a really great fit and opportunity for us all,” Dufton continues,” Mike’s extensive knowledge and experience within the complex landscape of content distribution will be invaluable for us.”

“Retailers are beginning to understand that in order to serve today’s connected consumer, content and data need to flow effortlessly across all of the touchpoints their customers interact with; whether in-stores, on mobile devices, or through social networks like Facebook,” notes Christopher Williams, Axle’s Chairman. “Axle Digital’s platform enables that effortless flow and finally allows marketers to develop the fully integrated, feature rich, shopping experiences that their customers demand.” Axle’s multi-touchpoint Social Commerce Platform is designed to position brands in front of customers anytime, anywhere and leverage interactions across multiple channels to further enhance the customer purchase journey.

“I am thrilled to join the Axle group as it leads the charge into this new era of multi-channel digital commerce, which is expected to grow to over $50 Billion by 2015,” said Mulry. “Axle’s Platform was constructed in response to this paradigm shift towards distributed commerce and provides the most comprehensive product offering in the space. Retailers are in desperate need of a solution to manage this ever expanding environment and I couldn't be more excited to play a primary role in the growth of such a progressive organization providing that solution,” Mulry concluded.

About Mike Mulry

Mr. Mulry has over 10 years of executive experience in the content delivery, social commerce and media markets. Most recently, Mulry developed a revolutionary cloud/social media based content distribution and e-commerce platform for California based, Media Distributors. As co-founder of the project with Aaron Knoll, Axle Digital’s CTO, Mr. Mulry was responsible for overall business development strategy, key strategic partnerships and comprehensive product management. Prior to that, Mulry served as the Business Development Manager for Primera Technology, where he oversaw development of integration and OEM partner relationships, in addition to growing traditional channel sales to over $12M annually. As a recognized authority on content distribution and management, Mr. Mulry has been a guest speaker at numerous industry forums including the Entertainment Supply Chain Academy (ESCA), and Banff Mountain Film Festival. In his spare time, Mr. Mulry is the CEO of the White Wind Wildlife Society, Minnesota’s oldest 501(c)3 nonprofit charitable land trust. Mr. Mulry holds a BS in Economics from the University of Minnesota, and an MBA from Cardinal Stritch University.

About Axle Digital

Axle Digital’s mission is to provide retailers with a centralized approach to delivering truly unique and engaging experiences to any customer, any place - any time. Axle Digital’s Platform as a Service (PaaS) supports a wide variety of consumer touchpoints, including online social and mobile networks, smartphones, tablets, Internet TV, in-store display, kiosks, and more. Axle Digital provides everything from turnkey ecommerce solutions to custom development of unique solutions fully integrated with our client’s existing ecommerce systems.

For additional information on Axle Digital, please visit
Axle Media Contact:
1(855) GET-AXLE (438-2953) Ext.106

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