Dallas Radio Station Offers First Ever Twitter $1 Million Song of the Day Contest

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Enclosed for your consideration is a press release announcing the first ever Twitter $1 Million Song of the Day Contest. Dallas radio station, 99.5 The Wolf and SCA Promotions, the world's leading provider of promotional risk coverage for contests, games and promotions, has partnered to offer listeners this once-in-a-lifetime grand prize. This unprecedented promotion is a quick, easy, and affordable way for the radio station to use a social media site like Twitter to generate one-to-one customer interactions and boost listenership with a big prize offer. The million dollar prize is being covered by SCA Promotions. If there is a grand prize winner, SCA will give The Wolf the money to award the winner.

We expect listeners to be excited because this is the first regular season game at Dallas' new stadium

Dallas-based 99.5 The Wolf, a Cumulus Media station, and SCA Promotions, the world's leading provider of promotional risk coverage for contests, games and promotions, has partnered to run the first ever $1 Million Twitter Song of the Day Contest. To qualify, listeners must tune in to The Wolf between 8/31/09 and 9/4/09 and listen for the Twitter Song of the Day. After registering on Twitter and following The Wolf at http://twitter.com/995thewolfdfw, listeners must tweet the appropriate response after hearing the daily Song of the Day.

Each day, The Wolf will award concert tickets to ten contestants. At the end of the Song of the Day contest, one grand prize finalist will be selected to play for $1 million. To become an instant millionaire, the grand prize finalist must correctly predict the final score of the Dallas - New York professional football game on September 20.

The million dollar prize is being covered by SCA Promotions. If the grand prize finalist predicts the final score of the game, SCA will give The Wolf the money to award the winner.

"We hope listeners act on the chance to win this life-changing prize by tuning in to the Wolf and following us on Twitter (http://twitter.com/995thewolfdfw)," said Craig Cohn from 99.5 The Wolf. "We expect listeners to be excited because this is the first regular season game at Dallas' new stadium," said Cohn.

"At SCA, we strive to create promotions with our clients that will achieve their objectives," said Ragan Rector for SCA Promotions. "This promotion is a quick, easy, and affordable way for the Wolf to use a social media site like Twitter to generate one-to-one customer interactions and boost listenership with a big prize offer."

About SCA Promotions
Dallas-based SCA Promotions, http://www.scapromotions.com, is the world's leading provider of promotional risk coverage for contests, games and events. Founded in 1986, the company has covered billions of dollars and paid out over $161 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet and sports promotions. SCA has offices in Dallas, London, and Calgary, with affiliate partners across the globe.

SCA Promotions
Tanya Mathis, Marketing Director
214-860-3700

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