MindRocket Media Group Announces Acquisition of Ireland-Based Firm Educate4Health

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Seamless integration will enable U.S.- and European-based strategic communications firms to expand the reach and presence of companies serving the global education, healthcare and technology sectors

MindRocket Media Group and Educate4Health logos

MindRocket Media Group has acquired Educate4Health, a global healthcare and life sciences communications firm based in Dublin, Ireland

Bringing Educate4Health into the MindRocket Media Group family is a vital step toward connecting the global ‘portals’ that drive healthcare innovation in North America and Europe...[and driving] meaningful change for entrepreneurs, business leaders, and consumers across sectors.

MindRocket Media Group, the comprehensive multi-channel communications, business strategy and editorial firm, has announced its acquisition of Educate4Health (E4H), a global healthcare and life sciences communications firm based in Dublin, Ireland. This acquisition brings together unmatched experience and expertise in the international education and healthcare industries, and situates MindRocket with headquarters in the respective hubs of the North American and European healthcare industries, Nashville and Dublin.

"Bringing Educate4Health into the MindRocket Media Group family is a vital step toward connecting the global ‘portals’ that drive healthcare innovation in North America and Europe, and building a multinational team with unparalleled expertise in using education and information to drive meaningful change for entrepreneurs, business leaders, and consumers across sectors,” said Dr. Rod Berger, President and CEO of MindRocket Media Group. “In all areas of our work, we take a strategic approach based on a deep understanding of our clients’ objectives and the needs of the markets they serve. In this, we find a like-minded partner in Educate4Health, along with the numerous other accomplished members who have joined our core team. Together, we will continue forth in amplifying our joint strategic vision to the benefit of education, healthcare and technology leaders and consumers.”

E4H has a vision to improve health literacy―simplifying medical communication and increasing access to reliable expert information to help healthcare consumers become more informed decision-makers―and benefit the providers that make up the global healthcare system. These objectives are achieved by partnering with industry and healthcare service providers to develop engaging medical and scientific communication based on clinical evidence. Work is executed by results-oriented, multi-disciplinary teams who establish and expand brands’ presences across digital platforms through written, video, graphic and animated media content.

As Educate4Health now becomes a MindRocket Media Group company, the seamless integration between the MindRocket and E4H teams makes available a vast menu of services for current and future clients, backed by deep expertise and a combined track record of success. Services delivered will largely fall into the following three key areas:

  • Strategy development and network-building―Companies working with MindRocket and E4H have access to numerous decades’ worth of experience in the healthcare, education and technology industries, across such roles and functions as medical practitioner, researcher, sales and marketing director, public affairs officer, creative director, social and digital media specialist, and more. The team includes multiple company founders and individuals who have served in chief executive and executive vice president roles across some of the largest media and creative agencies in North America. Those who collaborate with MindRocket and E4H gain full access to this depth of knowledge and expertise, benefit from the team’s process-oriented approach to creating a strategic vision unique to a company’s strengths and objectives, and plug into an influential global network to facilitate their growth.
  • Product communications and marketing―The firm’s content production team includes writers, multimedia producers and graphic designers capable of creating highly informative, engaging and influential collateral to launch new products and increase their mindshare in the marketplace. A strategic marketing approach combines excellent content creation with expert use of appropriate and diverse distribution channels to reach the right audiences with the right information at the right time.
  • Media relations and storytelling―MindRocket and E4H leverage channels in both North America and Europe to communicate key messages to audiences across each relevant business sector. The firm takes a storytelling approach, beginning through relationship-building with both clients and their key consumers, and uses this depth of understanding to communicate a meaningful, digestible message to the groups who will benefit most from the information.

“Becoming part of MindRocket Media Group is an exciting, smart, and natural move for Educate4Health, given the indisputable synergies between our efforts and the opportunity to leverage our combined expertise to support growth in the healthcare and education fields,” said Dr. P.J. Fitzpatrick, co-founder of Educate4Health. “Our approach is centered around simplifying communication and making information accessible to consumers. Dr. Berger and the team at MindRocket have consistently applied these same principles in their work in education and education technology. By combining our companies’ expertise and global reach, we aim to continually increase the value available to our clients and audiences across each of our sectors.”

The combined team of key personnel brought together by MindRocket and Educate4Health, including the companies’ founders, staff and strategic advisors, has a deep history of experience working with many of the largest and most influential multinational companies in the healthcare, health technology (healthtech), life sciences and pharmaceutical industries, including Pfizer, AstraZeneca, Amgen, the Francis Crick Institute, Northwell Health, and Northwestern University. Members of the MindRocket and E4H teams have also worked with many more leading global brands across multiple industries, including Microsoft, Proctor & Gamble, Ford Motors, Spotify, Johnson & Johnson, and Pearson.

Across both the education and healthcare industries, timely access to reliable information is the number one factor in determining success for stakeholders. MindRocket and Educate4Health will maintain this as a core tenet of their approach, as the companies work in unison to support the growth of education, healthcare and technology firms, and help these companies’ consumers achieve better outcomes. To learn more, visit mindrocketmediagroup.com and educate4health.com.

About MindRocket Media Group
MindRocket Media Group is a strategic advisory firm focused on providing communications, brand-building, media production, network development, and go-to-market support to companies operating within the K-20 education and education technology sectors worldwide. With a foundation built on years of experience and broad expertise within the education industry, we leverage the power of community and storytelling to make a difference in the industry. Our market knowledge, progressive strategies, and well-established relationships allow us to influence, support, and represent the change-makers who drive the business of education across the U.S. and abroad. Learn more at https://www.mindrocketmediagroup.com

About Educate4Health, a MindRocket Media Group Company
Educate4Health are communications and media specialists focused on improving effectiveness of interaction between patients, healthcare companies, and allied professionals. Educate4Health empowers patients to make informed choices through reliable, easily accessible sources of expert healthcare information and better health literacy. The group creates and implements smart engagement strategies supporting healthcare organizations and allied professionals in providing the right information, through the right medium, at the right time, to the right people. Empowering professionals and patients reduces business costs while improving healthcare outcomes and patients’ experiences. Learn more at https://educate4health.com

Media Contact:
Ross Romano
Managing Director, Communications & Public Affairs
MindRocket Media Group, Inc.
E: rromano@mindrocketglobal.com

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Ross Romano
since: 07/2014
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