The charter of NPDN is to offer advertisers access to a unique HIPAA certified patient delivery network across an integrated delivery platform that reaches the right
Scottsdale, Arizona (PRWEB) February 2, 2009
MindSet Marketing Solutions LLC today announced partnerships with several leading online advertising networks and lead generation companies that will activate MindSet's geoMEDICX Zip+4 and Zip code targeting tags and offer geomedical targeted display and search ads for pharmaceutical and healthcare marketers.
A leading target marketing and analytics company, MindSet Marketing Solutions utilizes its unique Zip+4 geomedical scoring system to help pharmaceutical and health care marketers get an optimal return on their direct to consumer spending. Already time-tested and proven for ailment based Direct Mail and Opt-in email, the company saw an opportunity to expand its capabilities with online display advertising. The creation of a National Patient Delivery Network became an ideal way to brand the offering in the marketplace. Companies who have recently agreed to join the NPDN include online ad networks and online lead generation companies such as: ValueClick Media, AdRX Media, morefocus media, Datran Media, and Platform-A and their AOL Media Properties. New NPDN partners are being certified and enabled weekly.
National Patient Delivery Network online partners help pharmaceutical, health and wellness advertisers develop customized and targeted geomedical marketing solutions for their DTC campaigns to:
- Improve click thru rates by reaching more relevant visitors
- Drive leads and acquisitions, sales, downloads and other direct marketing objectives
- Deliver campaigns through display, search, and email
- Customize PURL's, microsites, portals and surveys for your campaigns
'With the formation of the National Patient Delivery Network, pharmaceutical and health care marketers will look for those media partners that can activate at the geoMEDICX Zip+4 or Zip code level and help them across multiple media channels - from direct mail, email, display and search advertising today. The NPDN will soon include mobile and addressable television and print, said Michael Weintraub, President and CEO of MindSet Marketing Solutions." The charter of NPDN is to offer advertisers access to a unique HIPAA certified patient delivery network across an integrated delivery platform that reaches the right "patient" in any digital or traditional advertising medium in any part of the United States.
About MindSet Marketing Solutions, LLC
Is the leading digital and traditional geomedical target marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, relevance, transparency and ROI. Using its National Patient Delivery Network of trusted high quality media company partners, advertisers can target, track and analyze the impact of their campaigns based upon offline data sources and avoid any current and future regulatory issues regarding the usage of personal online behavior data. The company has turned the art of reaching audiences by medical condition across virtually any addressable digital medium into a measurable and accurate science. The company is headquartered in Scottsdale, Arizona with offices in Basking Ridge, NJ.
Personally Identifiable Information (PII) is not included in MindSet Marketing Solutions health insurance and consumer data. All data are HIPAA certified and provided de-identified.
MindSet Marketing Solutions, LLC adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, go to: http://www.networkadvertising.org.
For more information, visit http://www.mindsetmarketing.com or
Michael.weintraub (at) mindsetmarketing (dot) com
MindSet Marketing Solutions: Intelligent Patient Targeting
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