Volvo appoint Mindshare to Deliver SEO, Digital PR and Social Media

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Volvo has appointed Mindshare to define and deliver its natural search, digital PR and social media strategy for 2009 and beyond in the UK.

This is an extremely important year for Volvo and we're very excited to be working with Mindshare's SEO, digital PR and social media team, who we know will deliver results in SEO and help us better understand and connect with our digital audience.

Mindshare has kick started the relationship by working with Volvo Cars UK and their team of specialists to ensure the Volvo website is optimised for SEO from the ground up. This strategy will pave the way for the ongoing natural search campaign designed to drive quality traffic to the website and drive online conversions to test drive and brochure request.

Ongoing Volvo will be working with Mindshare to extend the reach of its digital PR and social media strategy.

The campaign is designed to achieve two key deliverables:
1. Listening to, and engage with, online audiences including the creation and syndication of content.
2. All digital PR and social media will be optimised for SEO as part of a natural and 100% ethical link building campaign - driving the Volvo site up the natural search rankings for a suite of keywords designed to drive traffic and conversions.

The campaign will include blogger outreach, event and community management, digital PR and social marketing and buzz tracking as part of an integrated multimedia marketing strategy.

Duncan Forrester, UK Head of Public Relations for Volvo said "It is clear to me that the benefits of social media are now equally as important, and in some circumstances arguably more important, than the traditional media that we have always worked with. The ability to segment audiences and target activities at key online influencers will play an important part in Volvo's forthcoming PR strategy. I'm looking forward to working with Mindshare to delivering this vital part of our Communications strategy.

Anita Fox, Volvo Car UK's Head of Marketing Communications added, "This is an extremely important year for Volvo and we're very excited to be working with Mindshare's SEO, digital PR and social media team, who we know will deliver results in SEO and help us better understand and connect with our digital audience."

Carolyn Watt, who heads up the Mindshare SEO, digital PR and social media division, said: "In the age of media multitasking our role is to ensure that all natural search and digital PR activity complements and drives the efficiency of all above and below the line media. It's a privilege working with Volvo whose approach to marketing and branding is so comprehensive."

Notes for Editors
Safety and Environmental commitment
Ever since Volvo Cars was founded in 1927, safety has been a cornerstone of the company philosophy and today, the company's aim is to offer cars that are safe for all people in all traffic situations. By 2020, Volvo's aim is that nobody should be killed, hurt or harmed in a Volvo. In 2009, Volvo celebrates the 50th anniversary of inventing the three-point safety belt, the single most important safety device in the motor car's 120-year history. Developed by Nils Bohlin, a Volvo engineer, in 1959, the three-point safety belt has saved over a million lives so far and has prevented or reduced the severity of injuries of many more. This invention was considered so important by Volvo that it did not patent the device leaving other manufacturers free to benefit from the clear safety enhancement the new belt offered.

Volvo Cars' commitment to environmental activities and continuous investment to help reduce its corporate carbon footprint goes far beyond lowering CO2 emissions. Volvo's 'Clean inside and out' programme represents a holistic approach to the environmental impact of the car. It focuses on health, resource utilisation and the ecological consequences of the production, use and disposal of the vehicle. Volvo ensures all new models are 85% recyclable and designed for 95% recoverability as well as introducing initiatives to ensure that vehicles are clean throughout their life.

Volvo Cars is also the only manufacturer in the car industry with a complete model range that features textiles that are so clean and non-toxic that they are certified according to the high Oeko-Tex standard. All parts containing nickel are tested to ensure nickel leakage is kept to a minimum. In addition, all leather used in Volvo car interiors has been treated in a chromium-free tanning process, using either natural or synthetic tanning materials. Finally, the Volvo S80, V70, XC70 and XC60 have been recommended by Swedish Asthma and Allergy Association.

The brand is shared between Volvo Volvo Group and Volvo Cars

About Mindshare Interaction:
MindShare is a global media investment management company with billings in excess of $23 billion (Source: RECMA). The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific. MindShare is a member of WPP, one of the world's leading communications services groups.

Mindshare's natural search capabilities form a key part of its growing Social Media Optimisation service offering which includes technical and content consultancy, digital PR, brand positioning, social media strategy and applications, as well as the creation and tracking of digital content, online buzz tracking and reputation management.

Mindshare's SEO services and capabilities include:

  •     Keyword strategies and competitive intelligence
  •     Algorithmic analysis and insights
  •     Technical and content audits
  •     Digital PR consultancy and project management
  •     Social media campaigns -- listen, profile, engage, amplify and measure
  •     Blogger relations and community management
  •     Content creation
  •     Brand reputation management
  •     Technical SEO consultancy
  •     Training & Workshops
  •     Reporting, tracking and analytics consultancy

http://www.mindshareworld.com

For further information, please contact:
Carolyn Watt - 020 7969 4185 - carolyn.watt @ mindshareworld.com

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Lidia Miras
Mindshare SEO
02079694040 ext. 4336
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