Misner Named Agency-of-record, Launches Responsive Website for Rufty Homes

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Misner & Associates Public Relations today announced the launch of Rufty Homes' new brand identity and website, which features responsive web design. Rufty Homes is a Raleigh-based residential homebuilder and remodeler specializing in custom-built, sustainable luxury residences.

Rufty Homes has an extraordinary portfolio of fine homes they’ve designed, constructed and remodeled. The most important thing we’ve done with their new website is to display the beauty of their work front and center.

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Misner & Associates Public Relations today announced that it has been selected as agency-of-record for Rufty Homes, a Raleigh-based residential homebuilder and remodeler specializing in sustainable, luxury residences. Misner also announced the launch of Rufty’s new brand identity and website, which features responsive web design.

“Rufty Homes has an extraordinary portfolio of fine homes they’ve designed, constructed and remodeled,” said Scott Misner, president of Misner & Associates Public Relations. “The most important thing we’ve done with their new website is to display the beauty of their work front and center. With responsive design, we’ve made it an inviting experience for their audience of savvy homeowners looking for the finest in custom homebuilding and remodeling.”

Rufty’s new website was built with the latest technologies in responsive web design to provide visitors with an optimal viewing experience across various devices that include mobile phones as well as tablet and desktop computers. The responsive website has been designed to adapt its layout and messaging to both the device and screen resolution by using fluid grids, flexible images, unique content and CSS3 media queries.

“Misner has fused our 30 years of experiences and longstanding reputation for fine custom homes and renovations with our aspirations for the brand moving forward. We’re extremely proud of the result as it enables us to showcase the homes we’ve built and remodeled and communicate the impact of our efforts on behalf of families we've had the honor of building for across the region,” said Jon Rufty, founder of Rufty Homes.

The team at Misner is experienced in the launch of high-profile branding campaigns, particularly in residential and commercial construction. This expertise includes managing public relations for Rufty-Peedin Commercial Design Builders. In recent years it also includes comprehensive public relations on behalf of Southern Industrial Constructors and Southern Crane, the early redevelopment of historic Blount Street in Raleigh, as well as re-branding Bobbitt Design Build on its 60th Anniversary in 2006.

Misner also provided comprehensive public relations to launch the Durham Performing Arts Center (DPAC). Efforts included uniting the architect, engineers, city officials, and commercial contractors with marketing communications promoting the venue to the public for the year prior to its opening. The DPAC launch was the Triangle region’s most anticipated and successful opening of a public venue in the past decade. DPAC operated at an astounding 80% capacity in its inaugural year, and within three years became the region’s favorite destination for Broadway attractions and the 4th ranked performing arts venue in the U.S. by attendance.

For nearly 30 years, Rufty Homes of Raleigh, N.C., has served as the benchmark for building sustainable, custom homes and renovations in the region. Rufty most recently was recognized with the National Association of Home Builders’ “Room of the Year” award for the kitchen within the chancellor’s residence at N.C. State University.

The company is known for its sustainable building practices, having built North Carolina’s very first HEALTHY HOUSE ™ back in 1994. This health-conscious, environmentally sensitive residence set the standard in North Carolina for green building innovation designed to promote human wellness, resource efficiency and energy savings. The following year, Rufty Homes constructed the first Progress Energy (now Duke Energy Progress) EnergyStar residence in the state. Led by Jon Rufty, the company has a top reputation for custom homebuilding and remodeling, featuring an experienced team of friendly personalities who use a refined process to bring excitement and organization to the construction of fine, luxury homes.

Misner & Associates Public Relations is a Raleigh-based idea factory for organizations facing the court of public opinion. The company's promise is direct: to make a difference with a roll-up-the-sleeves work ethic. Misner has 20 years of experience handling thorny challenges and pressing public issues.

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