Inspirational Brand, "B>U", Announces Sponsorship for May 19th MISS Foundation Kindness Walk and Safety Fair Supporting Bereaved Parents Nationwide

Share Article, recognizes the grief parents suffer through the death of their child. Their "Bereaved Parents Day" sponsorship hopes to raise awareness and grief support for parents.

B>U features inspirational stories from bereaved parents

Join the MISS Kindness Walk supporting bereaved parents

B>U is not just about inspiring people to climb the highest of mountains but helping them overcome their greatest losses.

B>U invites the entire Phoenix community to MISS Foundation's "Bereaved Parents Day" event on May 19th at the Cesar Chavez Plaza from 8 AM to 1 PM. The event is to raise funds for the MISS Foundation, which provides grief counseling to parents who suffer the tragedy of child death.

The event begins with a 1-mile “Kindness Walk” at 8 AM followed by a morning of family activities including food, prizes, raffle items, children's activities and much more. Members from the police and fire departments will provide safety information in the hope that it will save other families from experiencing this crippling loss.

" is not just about inspiring people to climb the highest of mountains but it's also supporting people to overcome their greatest losses," proclaims B>U Founder Matt Evans.

"It is why we are honored to support the MISS Foundation's goal of helping bereaved parents overcome the greatest trauma of losing a child. We want to make it our goal to do everything we can to support the enormous contribution MISS provides to bereaved parents."

The event highlights how devastating child death can be to parents and how important it is to provide affordable and continuing grief counseling.

The MISS Foundation, representing bereaved parents throughout the country, received the recognition from Phoenix Mayor Greg Stanton proclaiming May 19 as “Bereaved Parents Day” to honor the parents who suffer from the loss of a child. Each year following it will be on the third Sunday of May.

The MISS Foundation encourages its neighbors to come together in compassion with heartfelt generosity to participate in raising much-needed funds for The MISS Foundation in the name of kindness. These much needed funds will help the MISS Foundation continue to provide service to families after the death of their child of any age from any cause.

The MISS Foundation began 17 years ago in Phoenix, AZ. The nonprofit organization with a staff of dedicated volunteers comes to the aid of thousands of families who have experienced the heartbreak of child death. Contributions are tax-deductible. Look for other MISS Foundation Walks happening throughout the nation at

About B>U: is an inspirational brand promoting a greater self for a greater world.

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Richard May
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