Skillets & More, the Barbeque and Grilling Company, Spearheads Effort To Find Missing Children

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The CEO of, Jerry McGahan, says his company is spearheading the charge to get FBI self-enlarging thumbnail sized pictures posted on every business web-page. The, well known for its on the go barbecue and frying products is now revising its website to make room for FBI Missing Children posters.

Shaina Ashley Kirkpatrick

The company expects to have its web site revisions completed by April 25th. Each year 2000 children go missing. Unfortunately, its not always a happy ending and a barbecue is just not the same with family members missing.

Getting the alerts out as quickly as possible and in as many places as possible is the key to getting them back alive. When two girls vanished from their Polk County home, electronic Amber Alerts were fired off across the state within minutes. The alerts were flashed on highway message boards and to more than 30,000 e-mail boxes. The suspected abductors were arrested in Orlando. The girls were found safe.

The good news is that the missing can be found much more quickly than ever before.

According to one conservative estimate provided by Business Insider, there are currently 644 million active website. If each website took posted just one thumbnail sized picture of a missing child from the FBI list of missing children, each picture could be displayed 322 thousand locations.

The first top four or five inches of any given website is called the “Above the Fold” because its the part of the website which website visitor does not need to scroll in order to view it. Most commerce website regard this area as prime real estate. Statistics, in fact, show that very few people actually take the time to scroll down the page. Many web-site owners, therefore, are reluctant to put anything that is not directly related to their business in this area. However, a business can get a tax deduction for donating advertising space to a qualifying non profit organization. In addition, most people like to feel that the businesses they deal with have a community interest. Therefore, donating just a thumbnail amount of advertising space could bring more business opportunities.

The potential to display these pictures is growing in leaps and bounds. According to VeriSign, in the last quarter of 2012 there were 225 million domains names added worldwide. Each domain name has the potential to play host to multiple websites. If just a small fraction of these websites could be utilized as miniature billboards, kidnappings and child abductions could almost become a thing of the past.

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CEO: Jerry McGahan
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