Mitt Romney Campaign Uses Smarter SmartPhone App Claims Researcher

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Mitt Romney campaign headquarters is using a smarter smartphone application claims a researcher from GFI Labs, according to The GFI tech blogging company has recently examined the Mitt VP app and has noticed a smarter and more sophisticated application compared to the application President Obama's campaign is using.

Mitt Romney App Download | Smartphone Election Apps
It is believed the Romney campaign might be using this data to track the amount of Republican versus Democrat downloads in key battleground states

Mitt Romney campaign headquarters has had its share of ups and downs on the campaign trail although modern technology is helping the Romney campaign to forge new election ground. A recent report by GFI Labs, covered in depth at, revealed the Mitt VP application is a lot more sophisticated than a simple delivery system for revealing Mitt’s mystery VP pick. The GFI Labs website published an article on August 20th, 2012 that is now catching wind online due to the smarter code that was used to build the Romney VP application. The article was in response to a article, reviewed here by, that lists the top election apps of 2012.

The use of smartphone applications are new to the election scene and there are now 328 million cell phone users in the United States. The 2008 election put emphasis on social media because it was the popular trend at the time. The Mitt Romney campaign appears to be helping to revolutionize the way that candidates are using mobile applications to deliver election news and as a secondary source of data collection.

It is this data collection that the GFI Labs report revealed online for the first time. A complete review was first offered by Randall Griffith of the GFI Labs website shortly after the application was released in early July. Modern applications are usually setup to accept basic user information like username, password or birth date to help aid in account creation. The Mitt VP app, as revealed by Randall Griffith, takes things a step further.

“The app is able to access your GPS location, zip code, device ID and more information across Facebook applications and other apps,” Griffith wrote in his review. "It is believed the Romney campaign might be using this data to track the amount of Republican versus Democrat downloads in key battleground states," Griffith added. This information gathering by the application has many in the online community talking about the strategies that the Romney campaign is using in its quest to defeat President Obama in the presidential election.

According to the GFI Labs research, the Mitt Romney VP app appears to be more sophisticated in design compared to the Obama app. The big difference between the two is the amount of data that is collected and what the app has access to when controlling the cell phone features. The research also revealed that the Obama app is said to be best used for canvassing areas of each city to help connect potential voter hotspots.

The Romney application currently collects the first name of all users and appears to be using this data to form a collection of potential voters to deliver messages all the way up to election day on November 6, 2012. 

A review of the best election apps of 2012 is now available online form the website. Election coverage of the Mitt Romney campaign can also be found as it is updated daily online. 


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Cameron Miller
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