Listrak and Miva Merchant Join Efforts to Help Online Retailers Reduce Shopping Cart Abandonment

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E-commerce Software Provider Offers Merchants More Ways to Increase Online Conversions with Listrak’s Shopping Cart Abandonment Solution

Our partnership with Miva Merchant enables us to provide retailers with an automated solution that is easily integrated with the platform and provides immediate impact to their online revenue

Miva Merchant, leading supplier of e-commerce software and services, and Listrak, a leading email marketing solutions firm, today announced their partnership to provide merchants with Listrak’s automated Shopping Cart Abandonment Solution.

Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue.

Listrak’s partnership with Miva Merchant provides a Shopping Cart Abandonment Solution that recaptures abandoners with automated email marketing campaigns. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompts them to complete the purchase. Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offers, and incorporate product reviews to recover lost revenue.

“Our partnership with Miva Merchant enables us to provide retailers with an automated solution that is easily integrated with the platform and provides immediate impact to their online revenue,” said Ross Kramer, Listrak CEO. “Our focus is not just email marketing, it’s on providing solutions and services that drive business and ROI; and this partnership enables us to provide that for Miva Merchant clients more easily,” added Kramer.    

"Shopping cart recovery is one of the most important tools available to our merchants today and is often the most meaningful to their bottom line,” said Rick Wilson, Miva Merchant COO. “We're excited that our merchants now have another tool in their chest thanks to our new partnership with Listrak, a leader in this space."

About Listrak
Listrak helps online retailers reach optimal engagement with their customers by prompting dialog and interaction through email and mobile marketing. Listrak works with clients like Waterford, Ten Thousand Villages, Swell, PCRichard, and La-Z-Boy to develop engaging email marketing solutions that increase customer lifetime value and deliver the extra percent in effectiveness and ROI.

About Miva Merchant:
Miva Merchant offers a complete e-commerce solution consisting of PA-DSS validated shopping cart software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development. Over 50,000 merchants use Miva Merchant’s highly customizable, intuitive and scalable ecommerce software.

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Heather Bonura
Listrak
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