mix1® Beverage Company Introduces New Lean Performance Shakes

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mix1 Beverage Company, best known for its All-Natural Protein Shakes, announced today the introduction of its new product line, mix1 Lean Performance. At only 90 calories, the great-tasting, all-natural Lean Performance products provide the everyday athlete a high-quality protein beverage whose foundation is clean, simple and naturally effective nutrition.

mix1 Lean Performance Shakes

mix1 Lean Performance is only 90 calories and contains an efficacious blend of high-quality protein, carbohydrates, antioxidants and fiber, for those people interested in improving performance while reducing caloric intake

The new mix1 Lean Performance Shakes are designed to be used pre or post workout fueling the athlete’s activity or providing optimal recovery nutrition after exercise. Each 11-ounce serving is low in sugar, has just 90 calories and is packed with 10 grams of premium whey protein isolate, 10 grams of carbohydrates, antioxidants equivalent to 3 servings of fruits and veggies, 3 grams of soluble fiber and 1 gram of heart healthy fat from olive oil. The delicious acai-pomegranate and orange-twist flavors have no preservatives or artificial ingredients and are free of lactose, gluten and soy for easy digestibility.

“We listened to our consumers and the result is our new line of Lean Performance Shakes,” said John Burns, CEO of mix1. “Over the last few years consumer demand for protein shakes has been increasing rapidly. Elite athletes were the initial customers, but now everyday athletes recognize the importance of incorporating protein into their workout routine. We received a lot of feedback from people looking for a lower-calorie, lower-sugar protein shake. mix1 Lean Performance, which like our original mix1 All-Natural Protein Shake contains an efficacious blend of high-quality protein, carbohydrates, antioxidants and fiber, is only 90 calories for those people interested in improving performance while reducing caloric intake. While our new Lean Performance products are low in calories we did not compromise on our commitment to using only the best ingredients, remaining all-natural and providing true functionality.”    

mix1 Lean Performance Shakes are currently offered in select retailers and will be widely available nationwide by Fall 2010.

About mix1®
mix1® is a beverage company dedicated to changing people's lives by promoting athletic performance and overall health through all-natural products that deliver truly functional nutrition. mix1’s current product portfolio consists of the All-Natural Protein Shake (an all-natural pre/post workout drink available in mix berry, blueberry-vanilla, mango, strawberry-banana, peach, tangerine and key lime) and the Lean Performance Shake (a low calorie, all-natural pre/post workout drink available in acai-pomegranate and orange-twist). Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, CO in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. All mix1 products are offered in 11-ounce bottles and are sold nationally at Kroger, Whole Foods Market, Publix, Stop & Shop, Vitamin Shoppe, and many other grocery retailers across the United States. For more information, please visit http://www.mix1life.com.

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Todd Berg
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