MLD & Varonis – Creativity Meets Data Management

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In May 2013, Mel Lim Design (MLD) took home the GOLD for outstanding creativity and design at the 43rd Creativity International Awards with product datasheet designs created for their client, Varonis, the global leader in data governance software.

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Mel Lim Design (MLD) took home the GOLD for outstanding creativity and design at the 43rd Creativity International Awards with product datasheet designs created for their client, Varonis.

MLD helped us ask the right questions early on so that we could understand where we needed to go, and then partnered with us every step of the way to get there.

In June 2013, Mel Lim Design (MLD) took home the GOLD for outstanding creativity and design at the 43rd Creativity International Awards with product datasheet designs created for their client, Varonis, the global leader in data governance software. Using elements of Chaos Theory as inspiration for the visual concepts, MLD created unique designs that are clean, modern looking, thought provoking, and appropriately reflective of how Varonis excels in simplifying the complex and balancing the micro and macro worlds of data management.

MLD entered the Varonis Datasheets into the eCatalog B2B category of Creativity International’s 2013 Media and Interactive Competition. This award category included entries from television and radio, film and video, new media, web design, alternative media and green digital. Entries were judged based on creativity, design, usability, theme/idea, execution, and follow through. Winners of the competition represent 23 countries and 20 U.S. states.

MLD and Varonis have been engaged in strategic imagination together since 2012. Varonis is the foremost innovator and provider of access, governance and retention solutions for human-generated data, the fastest-growing and most sensitive class of digital information. With more than 5000 installations worldwide, Varonis spans leading firms in financial services, government, healthcare, energy, media, education, manufacturing and technology. The relationship between MLD and Varonis has proven to be a winning collaboration as MLD drives hard to help Varonis identify important customer touch points and solve design challenges to inspire maximum customer interaction. According to David Gibson, VP of Marketing at Varonis, “MLD helped us ask the right questions early on so that we could understand where we needed to go, and then partnered with us every step of the way to get there. Their willingness and ability to explore, listen and provide insightful feedback have been invaluable.”

Employing design methodologies to facilitate transformation and create exceptional user experiences, MLD has provided Varonis with design solutions that work on multiple platforms. Along with the Product Datasheets, projects have included designing the website imagery; re-envisioning email and website landing page templates to ensure Varonis brand recognition and consistency; creating visually compelling PowerPoint Presentation templates to clearly communicate ideas and leave a lasting impression; developing the advertising design, copywriting, and animation for Google and GigoOM ads to showcase DatAnywhere secure file sharing and to inform, engage, and intrigue viewers; strategizing and designing trade show experiences and collateral with bold graphics and clear messaging to showcase Varonis as an industry leader across the globe; and designing the cover and internal layout for whitepapers, case studies, and research papers.

As always, MLD is honored and excited to deliver the dimensional thinking and award-winning work that challenges standards, transforms ideas and processes, and gives clients maximum visibility, brand distinction, industry respect, and customer draw. Empowering brands like Varonis with tangible solutions, MLD helps position businesses as leaders in their marketplace.

About MLD/Mel Lim Design: MLD exposes, strategizes, and creates ideas, products, and partnerships. A multi-platform innovation studio known for its dimensional design thinking that transforms the smallest idea into the largest deliverable, MLD has been powering start-ups in various industries from telecommunications, software, service, fashion, food and retail to Fortune 500 companies nationwide since 2003. Visit http://www.mellim.com to learn more about Mel Lim Design.

About Varonis: Varonis is the foremost innovator and provider of access, governance and retention solutions for human-generated data, the fastest-growing and most sensitive class of digital information. Based on patented technology and a highly accurate analytics engine, Varonis solutions give organizations total visibility and control over their data, ensuring that only the right users have access to the right data at all times from all devices, all use is monitored, and abuse is flagged. Voted one of the "Fast 50 Reader Favorites" on FastCompany.com, and winner of the SC Magazine Innovation, Product or Service of the Year, and Best Network Security Awards, Varonis has more than 5,000 installations worldwide and is headquartered in New York, with regional offices in Europe and Asia. Visit http://www.varonis.com to learn more about Varonis.

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