PureDepth to Demonstrate Small-Factor MLD™ Display Reference Design for Handheld Mobile Devices at FPD International 2009

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PureDepth to launch a full-fledged promotion of MLD technology for small screens for handheld devices

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We are confident that MLD technology will bring unprecedented visual experiences to small screens and create additional market opportunities

PureDepth™, Inc. (OTC:PDEP), the creator of Multi-Layer Display (MLD™) technology and a leader in new visualization experiences, announced today that it will demonstrate a reference design of its newly developed small-factor MLD display technology for handheld mobile devices at the FPD International 2009 (http://expo.nikkeibp.co.jp/fpd/ ) tradeshow. PureDepth will exhibit at booth #3802 at FPD International, which takes place from October 28 (Wed) through October 30 (Fri.), 2009 at Pacifico Yokohama.

The small-factor MLD display reference design was newly developed by PureDepth to optimize MLD technology for handheld mobile devices, such as portable media players (PMP), portable video players (PVP), personal navigation devices (PND), game devices and cell phones. The demonstration heralds PureDepth's determination to provide the visually stunning MLD technology seen in middle-sized MLD displays, such as casino and Pachislot games, to smaller, handheld devices, and to offer hardware and software support to companies that adopt small form-factor MLD.

"We are confident that MLD technology will bring unprecedented visual experiences to small screens and create additional market opportunities," said Yutaka Nagata, representative director of PureDepth K.K. "As Japanese companies lead the world in bringing outstanding handheld device applications to market, we believe that MLD will be an optimal tool for them when creating new unique applications. In addition, the availability of the MLD technology for handheld devices will further drive the Japanese subsidiary of PureDepth, which was established this April, helping build sales channels and establishing collaboration with hardware and software partners."

PureDepth's MLD technology contains two or more layers of LCD panels placed in front of one another in a single monitor, with patented technology used to remove interference. The result is the addition of real depth, "Actual Depth™" -- not perceived depth -- to visual content, so consumers can enjoy 3-D-like imagery without wearing special glasses.

MLD technology has already been adopted by PureDepth's licensing partner, IGT (NYSE:IGT), the world's largest casino game manufacturer, for several game machine models. MLD was also adopted in Japan by Abilit Corporation for its popular Pachislot game machine "Onihama Bakusou Gurentai" through PureDepth's licensing partner in Japan, Sanyo Corporation.

PureDepth's MLD technology and associated Platform software offer several benefits over conventional visual displays or conventional 3-D technology:

  • Improves standard 2-D content with enhanced color and contrast
  • Introduces a new depth effect to content by utilizing the space between two LCD screens
  • Enables 3-D viewing with traditional stereoscopic effects, without negative side effects such as headaches or eye fatigue
  • Offers the only combination of 2-D, 3-D and MLD depth effects within one seamless application

About PureDepth
PureDepth (http://www.puredepth.com ) is an innovative technology company transforming the visual display experience by delivering award-winning MLD technology. Backed by 78 approved patents and more than 58 pending patents, this breakthrough in visualization is the first display technology that provides Actual Depth™. Founded in 1999, the Company has a U.S. office in Redwood Shores, California, with a research and development center located in New Zealand and offices in Japan.

Forward-Looking Statements
This press release contains certain statements that are "forward-looking statements" and includes, among other things, discussions and disclosures of the Company's expectations for the use of its technology and market for its products, and the likelihood of any resulting products to become widely accepted by the marketplace. Words such as, but not limited to, "may," "likely," "anticipate," "expect" and "believes" indicate forward-looking statements. Although PureDepth believes that the expectations reflected in these forward-looking statements are generally reasonable, it can give no assurance that such expectations will ultimately prove to be correct or materialize. All phases of PureDepth's business and operations are subject to a number of uncertainties, risks and other influences, most of which are outside its control, and any one or combination of which could materially and adversely affect the results of the Company's operations, and whether any forward-looking statements contained herein ultimately prove to be accurate. Information regarding such risks and uncertainties can be found in the Company's most recently filed annual report on form 10-KSB, interim report on form 10-QSB and other filings that have been made with the SEC.

PureDepth(™), MLD(™) and Actual Depth(™) are trademarks of PureDepth, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.


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