Jeffrey Hayzlett To Join Advisory Board Of MMI Solutions

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Best-selling Author, Change Agent & Marketing Expert to Provide Strategic Advice

Jeffrey Hayzlett

MMI Solutions and its MMI Edge product are blazing new trails with marketing automation and sales CRM systems, giving businesses unique tools and resources to most effectively market and develop leads into sales.

MMI Solutions announces today Jeffrey Hayzlett, author of the best-selling book “The Mirror Test”, change agent and marketing expert, will act as an advisor to the company.

Using his knowledge in business, marketing, the printing industry and leadership development, Hayzlett will act as a senior advisor for MMI Solutions. Acknowledged by Advertising Age as one of the top ten C-level executive Twitterers in the world, “The Celebrity CMO” by Forbes magazine, Top 10 B2B Marketer of the Year by BtoB magazine in 2009 and a “new style of CMO,” Hayzlett is a turnaround architect of the highest order. Additionally, he is also known as a maverick marketer who embraces traditional modes of customer engagement and possesses a remarkable cachet of mentorship, corporate governance and brand building.

“MMI Solutions and its MMI Edge product are blazing new trails with marketing automation and sales CRM systems, giving businesses unique tools and resources to most effectively market and develop leads into sales,” Hayzlett says. “For companies of all sizes, it’s a tool they cannot do without!”

“With Jeff’s knowledge of the marketing and business world, we are excited to have him help further the growth and development of MMI Solutions,” says Steve Amiel with MMI Solutions.

“We believe Jeff’s role as a senior advisor will greatly accelerate our growth in the market and provide our clients with the best solutions and thought leadership available,” adds Michael Ciaramella with MMI Solutions.

As Kodak’s CMO, Hayzlett revitalized one of the world’s most iconic brands and is renowned since then as a turnaround architect, transforming B2B marketing to take advantage of emerging opportunities and adopt social media aggressively. He is also a much sought-after speaker and winner of numerous marketing honors and business awards. Author of the bestselling book “The Mirror Test”, Hayzlett has been cited as a leading marketing expert in numerous books, magazines and newspapers worldwide and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News and NBC’s Celebrity Apprentice with Donald Trump.

About MMI Solutions & MMI Edge
Founded in 2006, MMI Solutions, based in Yonkers, NY, helps companies increase sales and improve marketing ROI by automating the marketing and sales process. Known for working with leading global brands to small businesses, MMI Solutions and MMI Edge, an automated marketing and sales enablement software (SaaS), give management, marketing and sales teams the tools needed to market and sell in an ever-changing world. MMI Edge, designed with features and a pricing model specifically for agencies, printers or resellers, allows for cross media marketing including the creation, tracking and reporting of PURLs, QR codes, web activity, e-newsletters, e-mails, web to print and more and the ability to automate, track and project for campaigns.

About Jeffrey Hayzlett
Hailed a “Celebrity CMO” by Forbes Magazine and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As the former Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett has been responsible for the company’s worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak’s marketing and business development initiatives, the company experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development.


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Jolene Loetscher
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