Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024 is an example of how sophisticated targets can be built based on demographic data, said Dr Dhar, President GOMOTEXT
Dallas, TX (PRWEB) October 06, 2011
GOMOTEXT.COM, a leading provider of mobile engagement solutions including mobile marketing, Smartphone apps and associated offerings, today announced the release of its Campaign Manager v6.0 platform. This includes amongst other functions the much anticipated targeted campaigning and data aggregation feature.
Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be efficiently and narrowly tailored to meet the targeting needs of the client. The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data, works in concert with a CRM system and other data repositories.
The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform. Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.
Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.
“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.
The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit – it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT. In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system to provide real-time, automated data for targeting and personalizing adverts and tracking responses.
Supporting the Campaign Manager is the comprehensive Data Management Section. By using this feature you can use and integrate all the data that is relevant to your mobile advertising and marketing campaign inside the platform to run real-time, automated, contextualized and personalized campaigns.
It also goes without doubt that the better the data available for segmentation, the more targeted the campaign and thus better the response will be. Using the new platform, the client can see the number of subscribers within a micro-segment in real time and develop segmentation to maximize the ROI.
Campaign Manager can do regular bulk synchronizations with CRM Databases and Data Warehouses. So, processing rules, filtering data, mapping and translating the field can be done by the Campaign Manager’s Data Aggregation Engine on the input data. Thus, there is no need to modify scripts or macros while exporting the files for the campaign.
Campaign Manger is licensed as a completely hosted white label offering. It means that we take our engine and bolt on to it additional systems and solutions to offer you the exact product that works for you with your specific branding. At a high level Campaign Manager is ideal for both reach out and interactive campaigns.
- Reach out campaigns, where the marketer initiates the advertising. This campaign defines a target audience that receive messages and results can be tracked for future micro-segmentation.
- Interactive campaigns, where the subscriber responds to a call to action. The Campaign Manager has refined inbound applications which allow subscribers to interact with the marketer, as well as track subscriber behavior and the response application.