By reaching people on their mobile phones, our mobile advocacy platform gave the tech community a fast and easy way to engage with their representatives and effect change.
New York, NY (PRWEB) January 24, 2012
Hundreds of thousands of websites participated in a recent blackout to protest the Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA), many of them using a click-to-call technology powered by Mobile Commons, a New York-based software company. Using Mobile Commons’ technology, Tumblr, Reddit and Engine Advocacy enabled more than 200,000 visitors in a single day to launch calls to their Congressional representatives directly from their websites. Those were among the more than 500,000 calls launched through Mobile Commons during the anti-SOPA campaigns of the past month.
The immediate impact of these advocacy efforts not only delayed the vote, but compelled several original sponsors to withdraw their support.
“By reaching people on their mobile phones, our mobile advocacy platform gave the tech community a fast and easy way to engage with their representatives and effect change,” said Jed Alpert, CEO of Mobile Commons. “Sites such as Tumblr may not be Washington insiders with traditional lobbying efforts, but they were able to harness their massive reach and make their voices heard.”
Mobile Commons’ mConnect platform allows organizations to drive calls from any type of call-to-action campaign, including web, text messages, events, print, radio, and TV. The platform can scale quickly to support thousands of calls in a minute. All calls are directed to the individual caller’s legislator and some organizations even opt to offer talking points in a voiceover prior to the call.
The mobile advocacy tool played a key role in NY Tech Meetup’s anti-piracy fight. NY Tech Meetup, which represents professionals from the New York technology community, utilized Mobile Commons’ technology to organize protestors at its rally in midtown Manhattan. Live at the rally, organizers instructed more than 2,000 protestors to initiate calls to Senators Charles Schumer and Kirsten Gillibrand by text. The text message included talking points to help callers express their concerns about the anti-piracy bills.
Mobile Commons has worked with hundreds of advocacy organizations to drive phone calls to legislators – tackling issues such as social security, safer roads and immigration reform. With more than 200,000 calls generated in 24 hours, the fight against the anti-piracy bills was the fastest text-to-call advocacy campaign that Mobile Commons has powered to date.
Nearly all cell phones have the ability to support SMS text messaging and 91 percent of Americans carry a cell phone. More than 6 billion text messages are exchanged every day in the United States.
About Mobile Commons
Mobile Commons enables government agencies, non-profits, and brands to reach people on the device they use most – their mobile phone. The platform’s user interface and APIs seamlessly integrate SMS, voice and Web applications with CRMs, databases and social marketing tools. Coupled with real-time analytics and reporting, Mobile Commons makes it easy for organizations to integrate mobile communications with their existing media & databases.
Mobile Commons has run mobile campaigns for organizations such as the New York MTA, the San Francisco MTA, Nike, AARP, the Humane Society, R/GA, the New York City Department of Health and Mental Hygiene, the California Department of Public Health, and Organizing for America/the Obama Campaign, and hundreds of other organizations. For more information, please visit http://www.MobileCommons.com.