Mobile Marketing Market Expected to to Grow at a CAGR of 28.8% by 2019 - New Report by MarketsandMarkets

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The Mobile marketing market research report focuses on overall structure of the market and provides premium insights that can help mobile marketing service providers, brand owners, mobile network operators, mobile service providers, and advertising agents to identify the needs of SMBs and large enterprises.(



Major Key players in Mobile Marketing Market are IBM Corportaion, SAP, Adobe Corporation, Salesforce, AT&T, SAS, Mobivity, Vibes, Salmat, and Oracle Corporation.

The research report "Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019", defines the global market based on solutions, user types, industry verticals, and regions with an in-depth analysis and forecast of market size. The global Mobile Marketing Market is estimated to grow from $4,314.5 million in 2014 to $15,287.4 million by 2019, at a CAGR of 28.8%.

Browse 70 market data tables and 57 figures spread through 155 pages and in-depth TOC on "Mobile Marketing Market"

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MarketsandMarkets broadly segments the Mobile Marketing Market by Region: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA); by Solution: Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notifications, Mobile emails, QR Codes, Location-Based Marketing, and In-App Messages; by User Type: SMBs and Large Enterprises; by Industry Vertical: Retail, Travel and Logistics, Automotive, BFSI, Telecom and IT, Media and Entertainment, Healthcare, and others.

The major vendors of the global Mobile Marketing Market are IBM Corportaion, SAP, Adobe Corporation, Salesforce, AT&T, SAS, Mobivity, Vibes, Salmat, and Oracle Corporation. The major forces driving this market are the increase in smartphone and tablet usage, mobile internet, increased usage of mobile applications and mobile web, and increased return on marketing spend. In terms of Region, North America is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction, during the forecast period.

With the enormous rise in mobile devices and tablets usage across the globe, the mobile industry has skyrocketed. The mobile channel offers an exciting opportunity for marketers that are yet to be fully embraced. The prolific advancements in the mobile marketing industry over the years have expansively enriched the experience for the customers. The arrival of these services has also enabled marketers with a specific customer base to extend its market presence and escalate its business value. Mobile marketing is considered to be highly track-able due to the ability of consumers to respond directly and immediately. Moreover, this practice can be used to track the efficiency of other marketing channels by including a direct response "call to action" feature.

In the past few years, mobile marketing has opened up new opportunities for enterprises to communicate and engage with their target audience in a more effective way. However, the potential of this tool has not been fully exploited due to the complex implementation process. Lack of experience in mobile marketing among marketers is also believed to attribute this shortcoming. Due to current advancements in mobile technology and the rapid propagation and intrinsic characteristics of mobile devices, the mobile channel has been developed as a new and potential tool for marketing activities. Moreover, the importance of mobile marketing in marketing practices is widely accepted due to the unique features of mobile media. Effective mobile marketing strategies therefore depend on the ability of marketers to manage and operate mobile technologies and their respective features.

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Mr. Rohan
since: 04/2009
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