ASTRALCOM Deploys Mobile Proximity Advertising Campaign for Homebuilder

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Long Beach, CA (PRWEB) December 10, 2010

ASTRALCOM, LLC today announced that they had recently launched Ashton Woods Homes on a proximity based marketing initiative using GPS-enabled geofence technology to engage and assist homebuyers visiting their communities.

ASTRALCOM, an Integrated Media Services Organization (IMSO), was formed in 1996 and provides professional consulting and development services in web, mobile and print for a wide array of business-to-consumer, business-to-business and government and civic entities.

Proximity, or location-based messaging, primarily uses the GPS technology in smartphones and other mobile devices to deliver timely and relevant messages to target opted-in consumers with location-specific messaging, or advertising, right on their mobile devices, based on their proximity to a location with a virtual perimeter, or geofence established.

“This locally-based messaging tool enables homebuyers, who have opted-in, to receive location-specific information and incentives on their smartphones, as they walk or drive by an Ashton Woods community,” explained Richard Bergér, VP of E-Business at ASTRALCOM. “Essentially, they can drive by the property, receive a geonotice on their smartphone with an image, link to a video or web page, or simply some text describing the property attributes. It takes shopping for new homes to a whole new level of experience, making it easier and more fun,” added Bergér.

For Ashton Woods Homes, ASTRALCOM will be deploying the geofence tool to assist homebuyers in the Dallas metro region. “It’s an initial test to demonstrate the effectiveness to both Ashton Woods and to its home buying customers,” stated Bergér. “Based on our implementations in other metro areas, we expect this deployment to be just as successful,” he added.

For more information about proximity based solutions, like the geofence, visit http://www.astralcom.com or http://www.astralcom.com/mobile.

About ASTRALCOM                                                

ASTRALCOM Digital Business Solutions (http://www.astralcom.com) is a multiple award-winning digital business solution provider that creates and develops strategic Internet and e-business implementations using web development, mobile phone applications, e-commerce, search marketing, virtual world deployments, social intelligence messaging, customer experience management and business growth tactics.

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