(PRWEB) August 31, 2012
The BBC recently announced their coverage figures for London 2012, calling it the first truly Digital Olympics. It was the first Olympic Games where every sport was available across a PC, Mobile, Tablet and Connected TV. As a result, viewers could keep up to date with the action, anytime, anyplace, anywhere.
Mobile made a major contribution, with 9.2 million UK mobile browser visits to the BBC’s Olympics coverage, making up 34% of all daily browsers. In addition, there were 12 million requests from mobile devices to view videos throughout the Games.
The BBC were able to deliver that Olympic content because they had websites enabled for both mobile and tablet devices. In anticipation of demand, the organisers of London 2012 also had a mobile-enabled website in addition to their desktop version.
So How Is Mobile Recruitment Performing?
“Whilst there are now some companies taking mobile recruitment seriously the majority of companies are not performing very well, which can lead to a bad user experience and potential employees looking elsewhere” said Mike Taylor from Web Based Recruitment, organisers of the 2012 Mobile Recruitment Conference.
“Using a mobile device to search for information has now become part of everyday life, including searching for a job. And that is why it has become so important to ensure that companies (at a minimum) have a mobile-enabled website in place.”
Mobile Lessons Learnt
There are clearly lessons for Recruitment to learn from the use of mobile at London 2012:
Mobile Recruitment Conference – 23rd October 2012
For any forward-thinking companies looking to find out more about how to “go mobile” Taylor is hosting the Mobile Recruitment Conference in London on the 23rd October 2012. The programme will feature a quality line-up of speakers with the latest case studies and best practices, with plenty of time for questions. Some of the subject areas to be covered on the day will include:
“At the end of the day mobile can’t be ignored as a communication channel as it will only get bigger. And to remain competitive you need to be visible across as many channels as possible” concluded Taylor.
For further information visit: http://www.mobilerecruitmentconference.com