Mobile Recruitment Versus The Mobile Olympics

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The Mobile Olympics shines as Mobile Recruitment just about gets out of the starting blocks.

Mobile Recruitment Conference

Using a mobile device to search for information has now become part of everyday life, including searching for a job.

The BBC recently announced their coverage figures for London 2012, calling it the first truly Digital Olympics. It was the first Olympic Games where every sport was available across a PC, Mobile, Tablet and Connected TV. As a result, viewers could keep up to date with the action, anytime, anyplace, anywhere.

Mobile made a major contribution, with 9.2 million UK mobile browser visits to the BBC’s Olympics coverage, making up 34% of all daily browsers. In addition, there were 12 million requests from mobile devices to view videos throughout the Games.

The BBC were able to deliver that Olympic content because they had websites enabled for both mobile and tablet devices. In anticipation of demand, the organisers of London 2012 also had a mobile-enabled website in addition to their desktop version.

So How Is Mobile Recruitment Performing?

“Whilst there are now some companies taking mobile recruitment seriously the majority of companies are not performing very well, which can lead to a bad user experience and potential employees looking elsewhere” said Mike Taylor from Web Based Recruitment, organisers of the 2012 Mobile Recruitment Conference.

“Using a mobile device to search for information has now become part of everyday life, including searching for a job. And that is why it has become so important to ensure that companies (at a minimum) have a mobile-enabled website in place.”

Mobile Lessons Learnt

There are clearly lessons for Recruitment to learn from the use of mobile at London 2012:

  • The London 2012 organisers clearly knew there would be a demand for mobile access and so they provided a mobile solution for this one-off event.
  • Recruitment is rarely a one-off event and therefore the same consideration should be given to making it easy for job seekers to view relevant information all year round using a mobile device.
  • Going forward, searching and applying for a job for job seekers should be seamless experience, regardless of whether they view it on a PC, Mobile, Tablet or Connected TV.

Mobile Recruitment Conference – 23rd October 2012

For any forward-thinking companies looking to find out more about how to “go mobile” Taylor is hosting the Mobile Recruitment Conference in London on the 23rd October 2012. The programme will feature a quality line-up of speakers with the latest case studies and best practices, with plenty of time for questions. Some of the subject areas to be covered on the day will include:

  • Planning a Mobile Recruitment Strategy - What you need to do to “Go Mobile”
  • Successful Mobile Recruiting Case Studies
  • Creative uses of Mobile Marketing in Recruitment
  • Latest Mobile Trends and Future Insights
  • Using QR (Quick Response) Codes and Location Based Services in Recruitment
  • Using Mobile As An Employee Engagement Tool
  • Mobile Recruitment Discussion Panel

“At the end of the day mobile can’t be ignored as a communication channel as it will only get bigger. And to remain competitive you need to be visible across as many channels as possible” concluded Taylor.

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Mike Taylor
Web Based Recruitment
0044 1962 883754
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